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Jimmy Donaldson, known as MrBeast on YouTube. Photo by Night Media.
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‘MrBeast’ Explains His Plans to Help YouTube Creators Raise Equity Finance

Photo: Jimmy Donaldson, known as MrBeast on YouTube. Photo by Night Media.

Jimmy Donaldson, known as “MrBeast” on YouTube, today unveiled a new company called Creative Juice focused on providing equity-based financing for YouTube creators, including valuing and investing in YouTube channels.

Creative Juice initially will focus on valuing and buying minority stakes in YouTube channels and supporting creators with mentorship. It’s part of a growing trend toward platforms aimed at meeting the financing needs of the creator economy by offering investors the chance to buy into creators’ future earnings in various forms. Donaldson is investing $2 million in a fund to invest in YouTube channels. He, and co-founders Ezra Cooperstein (his business manager) and Sima Gandhi (former Plaid executive) are building the Creative Juice platform [Mr. Cooperstein later clarified that Mr. Beast is just an advisor to the company, and that the $2 million of funding Mr. Beast discussed in the interview as 'investing' would be coming directly from Creative Juice investors not Mr. Beast himself].

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Sequoia Capital Targets $2.25 Billion for Two U.S. VC Funds
Sequoia Capital global managing partner Doug Leone. Photo: Bloomberg
Sequoia Capital, defying the tech market sell-off that’s chilled startup fundraising, is asking investors to commit money to two new U.S.-focused funds, according to two people familiar with the matter. The Menlo Park, Calif.-based venture capital firm behind Airbnb and DoorDash expects to dedicate $1.5 billion to a U.S. growth fund focused on more mature companies, the people said....
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