Sign up to receive 5 free days of our daily summary for tech news.

Introducing our newly updated org charts. Browse our org charts on companies like Uber, Facebook, and Airbnb all in one place.

Enter your email to read the full article.

Edwin E Akrong shared this article with you.

Already a subscriber? Log in here

Startups

Once-Hot Social Startup VSCO Finds Success With Subscriptions

VSCO, a hip photo-and-video-editing app popular with people younger than 25, captured attention as a startup riding the early mobile, social wave. Instagram tried to buy it at one point and VSCO later raised $70 million in venture funding. But finding a profitable business model was tougher. To cut costs, the Oakland, Calif.–based company closed its New York office last January.

Now, 7-year-old VSCO has found new life selling subscriptions. VSCO says it has amassed more than one million subscribers in the 14 months since it launched a $20-a-year membership program called VSCO X. It offers photo filters, which it used to sell only individually, as well as video editing and photo tutorials.

What Is The Information?

Notebook b5103017ee163370a1667c9ce59ab0ef023875a17888105d26c185cadf31bb69

Daily news analysis

Every weeknight, we'll send you our reporters’ views on the day’s top tech news—distilled into one email.

Notes bb3aa5069205d702dda37fc71dc6f1c59df2310c4379304e9f1199f052af4884

Exclusive Articles

We broke it first. Receive original reporting, stories, and exclusives you won't read anywhere else from the largest newsroom in tech.

Conference calls c9e664e8b96ee347d3e92b8309938f268422b9db98cfabca5c826fbb75054b23

Conference calls

Go deep into areas like crypto and VC diversity—or get real-time analysis of breaking news—via conference calls with our reporters and other experts.

Events 499acedd16cffc41445edd76bfd302b2836c2a27419890f17130a6b10e2aa3df

Special Events

For no extra fee, subscribers get access to more than a dozen events yearly, from intimate dinners to larger gatherings with marquee speakers.

Access the best reporting on the tech industry read by tens of thousands of global executives.

Become a contributor

Share your views and find other subscribers by completing your profile. You’ll be listed in our contributor directory.

Org Charts

Access the only collection of tech company org charts. Our expanding database includes companies like Amazon, Snap, and Uber.

Slack community

Discuss topics and current events with our subscriber-only Slack group and share news about your company with other subscribers.

Share with your team

Subscribers can unlock any article and share it with friends and co-workers through a special share link.

Read this article for free

Edwin E Akrong shared this article with you.

Already a subscriber? Log in here

Recent Articles

Uber/Lyft

Tech’s Oakland Opportunity

By Cory Weinberg

Venture Capital

Subscribers Say Sequoia, Benchmark Are Valley’s Top VC Firms

By Serena Saitto and Mike Sullivan

Media Enterprise Startups Amazon Google Facebook Apple Uber/Lyft

Move Over, Amazon. Smaller Tech Stocks Surge

By Alfred Lee and Mike Sullivan

Google

Google to Expand Classroom Software to Business Customers

By Kevin McLaughlin

‘Subscriptions are a good viable alternative that enables companies that have smaller reach and distribution to monetize now.’