The pandemic shutdowns meant boom times for Patreon. The nearly nine-year-old company benefited from a spike in activity from online performers and fans and raised $245 million in funding in less than a year. But like many of the companies that saw a pandemic boost, Patreon is now tasked with keeping that growth going, especially as a parade of competitors vie for creators and their fans.
New numbers disclosed by the company shed some light on those efforts. Creators on Patreon using its subscription features have earned $3.5 billion as of the end of December over the course of the startup’s life, a representative for the company said. These earnings, which haven’t been previously reported, compare to $2 billion lifetime earnings reached in November 2020.