Sign up to receive 5 free days of our daily summary for tech news.

The Complete Business Package: Learn More About Our New Subscription Bundle With Bloomberg

Enter your email to read the full article.

Web Smith shared this article with you.

Already a subscriber? Log in here

Facebook Media/Telecom

Sharing Decline Blurs Instagram’s Picture

Five times as many people now use Instagram as did in 2013. But despite that strong growth, Instagram has seen a worrisome trend. Between 2013 and 2015, the number of photos shared on average by each Instagram user fell, said two people briefed on the app’s internal data.

And just as its parent Facebook has been trying to reverse a drop in how much people share about their lives on the social network, Instagram has to figure out how to deal with the decline in “sharing” on its service. Otherwise over time people may gradually visit Instagram less and gravitate to rival apps, particularly Snapchat, which in the past year or two has gotten much more buzz than Instagram.

What Is The Information?

Notes

Exclusive Articles

We broke it first. Receive original reporting you won't read anywhere else from the largest newsroom in tech.

Notebook

Daily news analysis

Every weeknight, we'll send you our reporters’ views on the day’s top tech news—distilled into one email.

Conference calls

Conference calls

Get access to our reporters and other top executives with monthly deep-dive calls into topics like startups and autonomous vehicles.

Events

Global Events

Get access to more than a dozen events yearly, from intimate dinners to larger gatherings with marquee speakers.

What else is included in my subscription?

Tech Top 10 Mobile App

Our new app featuring summaries of the most important tech news curated by our team, a calendar, breaking news alerts and more.

Slack community

Discuss topics and current events with our subscriber-only Slack group and share news about your company with other subscribers.

Annual Subscriber only benefits:

Org Charts

Access the only collection of tech company org charts. Our expanding database includes companies like Amazon, Snap, and Uber.

Crypto Newsletter

Our experts investigate the latest in the crypto world to keep you in-the-know about the movements of digital currencies.

Read this article for free

Web Smith shared this article with you.

Already a subscriber? Log in here