Photo of the most recent model of Snap's Spectacles by Snap. Illustration by Mike Sullivan
Exclusive
Startups Facebook Apple

Snap Plans Hardware Push With AR Spectacles, Drone

Photo: Photo of the most recent model of Snap's Spectacles by Snap. Illustration by Mike Sullivan

Snap is readying a new push into hardware with a more advanced version of its Spectacles smart glasses that feature displays capable of augmented reality effects, according to two people with direct knowledge of the device. It has also revived a years-long effort to build a drone.

Unlike past models of Snap’s smart glasses though, this version of the product is not meant for the consumer market but is instead aimed at developers and creators, said another person familiar with the plan. Those groups are already the creative force behind many of the wildly popular AR effects on the Snapchat app for mobile phones, known as lenses. Snap likely hopes the developers will come up with software experiences that can work on the new device, which could be offered to a wider group of customers at some point in the future.

Get access to exclusive coverage
Read deeply reported stories from the largest newsroom in tech.
Latest Articles
 
Exclusive Google Apple
Google Struggles to Match Apple on Smartphone Privacy Changes
Photo: Bloomberg
Pressured by Apple’s recent iPhone privacy initiative, Google is accelerating work to limit how app developers can track the 2.5 billion people who use phones powered by its Android software. The efforts are still in flux and have been delayed by internal concerns that such moves will diminish the $130 billion a year spent on U.S. mobile ads, an industry dominated by Google, said people...
Latest Briefs
 
VC-Backed Retailer Launches Ecommerce For Kids
AT&T’s WarnerMedia and Discovery to Merge
Gojek, Tokopedia Announce $18 Billion Merger, Plan IPO This Year
Stay in the know
Receive a summary of the day's top tech news—distilled into one email.
Access on the go
View stories on our mobile app and tune into our weekly podcast.
Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.
Illustration by Laurent Bazart
Startups Markets
As SPAC Market Unravels, Startups Seek Alternatives
After the coronavirus pandemic jump-started demand for prescription delivery services, six-year-old Capsule Pharmacy decided to raise money to expand into new cities, hoping to target more customers who don’t want to visit pharmacies in person.
Tourists followed a tour guide through a backstreet in Florence, Italy, in 2017. Photo: Bloomberg
Policy Travel
Airbnb Confronts Tighter Rules on Rentals as Pandemic Ebbs
As Airbnb works to reinvigorate its business after the pandemic all but extinguished travel to urban destinations, it is confronting a fresh threat from regulators intent on limiting the number of homes they allow to be rented out to tourists.
Epic Games CEO Tim Sweeney, on the left, leaving the courthouse last week. Photo by Bloomberg.
News Analysis Apple
Midway Through Apple-Epic Trial, Apple Maintains Its Advantage
App developers are rooting for Epic Games to win its court battle against Apple. Yet some prominent developers told The Information they have grown concerned that the ongoing antitrust trial between Apple and Epic could hurt their own efforts to take on Apple and redefine who controls the economics of consumer apps.
A ‘Welcome Back!’sign on a Google building in Mountain View, Calif. Photo: Bloomberg
Google Facebook
Under Pressure From Employees, Tech Companies Relax In-Office Policies
An internal Google employee message board lit up last Wednesday morning as news of what many staff perceived as a more relaxed policy for working remotely circulated.
A still image from WPTV news footage of a truck crash last November in Palm Beach County, Fla. Image courtesy of WPTV
TI Investigation Amazon E-commerce
The Deadly Toll of Amazon’s Trucking Boom
Abdullah Baidas had just pulled over to help the victims of a minor traffic accident on a freeway north of Houston when the truck with the blue smiley-face logo on its side shattered his body.
Discovery CEO David Zaslav. Photo by Bloomberg.
Media/Telecom Entertainment
Warner-Discovery Deal Talks Thrust John Malone and David Zaslav Into Spotlight
AT&T is effectively throwing in the towel on entertainment. The telecom giant is in talks to sell WarnerMedia to Discovery Inc., the John Malone–controlled TV firm, said a person familiar with the situation.