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Customers standing outside Snap's Spectacles store in New York in December last year. Photo by Bloomberg.
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Snap’s Misfire on Spectacles

By and
Reed Albergotti
 |  Oct. 23, 2017 7:00 AM PDT
Photo: Customers standing outside Snap's Spectacles store in New York in December last year. Photo by Bloomberg.

Snap badly overestimated demand for its Spectacles and now has hundreds of thousands of unsold units sitting in warehouses, either fully assembled or in parts, according to two people close to the company. The disclosure undercuts Snap CEO Evan Spiegel’s recent contention that Spectacles sales of more than 150,000 had topped the company’s expectations.

The news is another setback for a company that is already struggling to meet expectations for advertising growth, and whose stock is still trading well below its IPO price. While a small part of its business, hardware has been seen by some close to the company as offering the best hope for long-term growth.

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