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An image of TeamPaper from Retrieve. Photo: Retrieve
Creator Economy
Startups

Student Athlete Influencers Are Big Business; Twitter Details Audio Accelerator

Photo: An image of TeamPaper from Retrieve. Photo: Retrieve

Over the summer, startup executive Patrick Griffin began reading more about how student-athletes were becoming influencers, thanks to loosened restrictions by the National Collegiate Athletic Association. But as a former college athlete himself, he knew these time-stretched students would have a hard time building social followings as well. 

So his creator-tools startup, Retrieve, started building TeamPaper. The product shortcuts the process of developing an athlete’s social media presence by providing a digital yearbook of sorts, where fans of players can learn more through personal videos and stats, Griffin told The Information. 

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