Black Friday: Get 6 months on us. (That's $200 off.)

The Athletic co-founder Alex Mather with The Information's Jessica Lessin in 2018. Photo by Erin Beach.
Exclusive
Media/Telecom

The Athletic Hires LionTree to Find Buyer at Price of More Than $750 Million

Photo: The Athletic co-founder Alex Mather with The Information's Jessica Lessin in 2018. Photo by Erin Beach.

If at first you don’t succeed, try, try again.

That appears to be the motto of The Athletic in its efforts to sell itself. After holding unsuccessful discussions for a sale with both Axios and the New York Times Co. over the past few months, the online sports news subscription site has hired investment bank LionTree to help it find a buyer, said people familiar with the situation. It’s possible The Athletic will raise new money instead of selling, said one of the people.

Get access to exclusive coverage
Read deeply reported stories from the largest newsroom in tech.
Latest Articles
 
The Briefing Enterprise Markets
Twitter’s New CEO Gets Thumbs-Down From Wall Street
Twitter's new chair, Bret Taylor. Photo by Bloomberg.
It seems Jack Dorsey’s abrupt departure as CEO of Twitter was welcome news to the company’s long-suffering shareholders—until it wasn’t. A 10% uplift in Twitter shares that was triggered by the initial headline evaporated shortly after Twitter identified his successor as Chief Technology Officer Parag Agrawal. Talk about going from the devil you know to the one you don’t! Twitter shares ended...
Latest Briefs
 
China’s Government Proposes Rules to Protect Ride-Hailing Drivers’ Rights
Hashicorp Sets Pricing Range Valuing it at $13.5 Billion
Clearlake Capital Group Acquiring Quest Software for $5.4 Billion
Stay in the know
Receive a summary of the day's top tech news—distilled into one email.
Access on the go
View stories on our mobile app and tune into our weekly podcast.
Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.
Gift Hunting E-commerce
The Information’s Top Tech-Adjacent Gifts for 2021
This year, there is no shortage of material—and immaterial—ways to show people you care.
Illustration by Jesus Escudero.
Market Research Media/Telecom Startups
Livestream Shopping Is a Messy, Maddening Experience (for Now)
Holiday gift buying is hell. It always has been, and likely always will be, an anxiety-fueled decision tree that no machine-learning algorithm can solve.
Art by Haejin Park. Photo by iStock.com/Renphoto. Stickers by Giphy.
Parentverse
Should You Start Concealing Your Children’s Faces on Social Media?
Welcome to the first installment of Parentverse, TI Weekend ’s new advice column for tech-savvy parents raising kids in a tech-dependent world.
BuzzFeed CEO Jonah Peretti. Photo by Bloomberg.
Exclusive Media/Telecom Markets
BuzzFeed’s Commerce Slowdown Undercuts Its Investor Pitch Ahead of Stock Listing
When BuzzFeed unveiled its planned deal to go public last June, its pitch to investors centered around the high growth potential of its commerce business.
Poshmark's signage at the Nasdaq when the company when public. Photo by Bloomberg.
E-commerce
Poshmark’s Slowdown Casts Doubt on Social Shopping’s Potential
This should be Poshmark’s moment. The online merchant is at the center of a burgeoning social shopping explosion, as a growing number of startups and social media firms promote creators as sellers of either new or used goods.
Dan Morehead, founder and chief executive officer of Pantera Capital, in Beverly Hills, Calif., in October. Photo by Bloomberg
Exclusive Crypto Venture Capital
More Institutional Investors Embrace Crypto VCs as Pantera Capital Raises $600 Million
Pension funds, sovereign wealth funds, endowments and other institutional sources of capital used to shy away from cryptocurrencies over concerns about their use in illicit activity.