If you spend more than a hot second discussing startups, you have undoubtedly heard the term "product-market fit," a reference to whether a product is clicking with a certain customer base.
It’s typically used in two ways. One is negative: When teams say, “We haven’t yet found product-market fit,” they almost always mean that a product isn’t good. The second, positive use: “We found product-market fit and now we are scaling like crazy.” That is meant to imply a company is on the verge of stratospheric growth and success.
