Between 2007 and 2010, I lived in New York and worked on a startup called drop.io, whose goal was to make it easy to privately share files and content across platforms. Given what I was working on in that period, I spent a lot of time talking about privacy.

One theme—which I would highlight over and over in presentations—was that the only possible future of privacy was to generate lots of disinformation rather than try to prevent information from being exposed in the first place. In other words, bury the truth in a sea of lies.