Sign up to receive 5 free days of our daily summary for tech news.

Announcing The Information’s newest Course: How To Run a Startup. Sign up here for an 8-day course on how to be a great startup leader.

Enter your email to read the full article.

Sam Lessin shared this article with you.

Already a subscriber? Log in here

For the last century we have had the luxury of being able to rely on photos, video and audio for a recorded understanding of truth. But for most of human history, trust and truth were far more complicated. World events couldn’t be directly observed.

Surprisingly, after just a brief period of being able to trust recordings we find ourselves on a clear path back in time. Technology, particularly artificial intelligence, is taking away our ability to directly observe truth. It is becoming as easy to create fake but believable images, video, and even audio as it is to create text with false claims today.

What Is The Information?

Notes bb3aa5069205d702dda37fc71dc6f1c59df2310c4379304e9f1199f052af4884

Exclusive Articles

We broke it first. Receive original reporting you won't read anywhere else from the largest newsroom in tech.

Notebook b5103017ee163370a1667c9ce59ab0ef023875a17888105d26c185cadf31bb69

Daily news analysis

Every weeknight, we'll send you our reporters’ views on the day’s top tech news—distilled into one email.

Conference calls c9e664e8b96ee347d3e92b8309938f268422b9db98cfabca5c826fbb75054b23

Conference calls

Get access to our reporters and other top executives with monthly deep-dive calls into topics like startups and autonomous vehicles.

Events 499acedd16cffc41445edd76bfd302b2836c2a27419890f17130a6b10e2aa3df

Special Events

For no extra fee, get access to more than a dozen events yearly, from intimate dinners to larger gatherings with marquee speakers.

What else is included in my subscription?

Become a contributor

Share your views and find other subscribers by completing your profile. You’ll be listed in our contributor directory.

Slack community

Discuss topics and current events with our subscriber-only Slack group and share news about your company with other subscribers.

Annual Subscriber only benefits:

Org Charts

Access the only collection of tech company org charts. Our expanding database includes companies like Amazon, Snap, and Uber.

Crypto Newsletter

Our experts investigate the latest in the crypto world to keep you in-the-know about the movements of digital currencies.

Read this article for free

Sam Lessin shared this article with you.

Already a subscriber? Log in here

Recent Articles

Venture Capital Uber/Lyft

Saudi’s Uber and Tesla Investor Thrust Into Crisis

By Amir Efrati

Autonomous Vehicles

The 200 People Behind Tesla Autopilot

By Amir Efrati

Autonomous Vehicles

What Makes Tesla’s Autopilot Different

By Amir Efrati

Facebook Uber/Lyft

Time for a New Type of Tech CEO?

By Jessica E. Lessin

As the world realigns and truth becomes harder to discern, the simple but pure idea of paying agents for an understanding of truth once again becomes important. You will get what you pay for.