This link has already been used. Please log in or subscribe to read the full article.
Amazon's Echo and Echo Plus devices. Photo by Bloomberg
Exclusive
E-commerce Amazon

The Reality Behind Voice Shopping Hype

By
Priya Anand
 |  Aug. 6, 2018 10:01 AM PDT
Photo: Amazon's Echo and Echo Plus devices. Photo by Bloomberg

Amazon and Google both tout voice shopping—the ability to make purchases and check on the status of orders with verbal commands—as significant features of their smart speakers. Some forecasts call for annual voice shopping sales to reach $40 billion in just a few years.

But it appears that only a small fraction of smart speaker owners use them to shop, and the few who do try it don’t bother again. The Information has learned that only about 2% of the people with devices that use Amazon’s Alexa intelligent assistant—mostly Amazon’s own Echo line of speakers—have made a purchase with their voices so far in 2018, according to two people briefed on the company’s internal figures. Amazon has sold about 50 million Alexa devices, the people said.

Get access to exclusive coverage
Read deeply reported stories from the largest newsroom in tech.
Latest Articles
 
Podcast
The Information’s 411 — Quibi, We Hardly Knew Ye
The Information’s 411 — Quibi, We Hardly Knew Ye

Nick Bastone and Christopher Stern join to talk about the DOJ's antitrust suit against Google and where things go from here. And Jessica Toonkel and Tom dive into the brief life and sudden death of video streaming service Quibi.

Latest Briefs
 
Female Exec Exodus at Netflix Continues
Former TiKTok CEO Mayer Says Moderators Can’t Keep up With Content
Huawei’s Revenue Growth Slows Amid U.S. Sanctions
Stay in the know
Receive a summary of the day's top tech news—distilled into one email.
Access on the go
View stories on our mobile app and tune into our weekly podcast.
Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.
The Information’s 411 — Quibi, We Hardly Knew Ye
Podcast
The Information’s 411 — Quibi, We Hardly Knew Ye
Nick Bastone and Christopher Stern join to talk about the DOJ's antitrust suit against Google and where things go from here.
Tech Firms Leapt Into Remote Work. Now Comes the Hard Part
Exclusive Real Estate COVID-19
Tech Firms Leapt Into Remote Work. Now Comes the Hard Part
Over the summer, Zillow Group joined a swarm of companies telling employees they would never have to return to their offices on a regular basis.
Microsoft Bashes Slack Complaint in European Antitrust Filing
Exclusive Policy Microsoft
Microsoft Bashes Slack Complaint in European Antitrust Filing
Microsoft has privately told European competition authorities that Slack’s antitrust complaint against the tech giant was motivated essentially by sour grapes.
McAfee’s Dismal Return to Public Market: The Information’s Tech Briefing
The Briefing
McAfee’s Dismal Return to Public Market: The Information’s Tech Briefing
It’s a reflection of the strength of the IPO market that tech companies with less-than-stellar growth are managing to go public.
Facebook’s Oversight Board for Content Won’t Play Role in November Election
News Analysis Policy Facebook
Facebook’s Oversight Board for Content Won’t Play Role in November Election
After significant delays, the independent group Facebook created to officiate disputes about content posted by its users is ready to start hearing cases.
This Year’s Biggest Tech Stock Winners
Data Point Markets Cloud
This Year’s Biggest Tech Stock Winners
This has been a tumultuous year for tech stocks, which as a sector have lifted the overall market’s recovery from the pandemic swoon in March.