In October, we predicted that investments in U.S. creator economy startups would hit $5 billion by the end of last year. It turns out we were spot on. More than 140 U.S. companies in this sector raised at least $5.07 billion in funding last year, according to data from The Information's Creator Economy Database.
That caps off a whirlwind year for the creator economy, which saw a frenzy of new startups launching products from banking to personalized creator coins to Patreon-type subscriptions. Big tech companies jostled to win creators, rolling out pools of cash incentives, features to accept tips and other money-making opportunities.