A week ago, I spent a Friday evening quite nervous that our second The Information WTF conference—virtual, of course—would fall flat. Yes, we had a great lineup. But would our nearly 500 attendees want to stare at their computers for two days straight? How would the interviews go over? Would people pay $1,000 for a ticket with no food? No cocktails?
Well, a day after wrapping this year’s event, a weight has been lifted. And I’m compelled to share what I’ve learned, because honestly I don’t think we’re ever going back to the way events were.