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Walmart and Target Take Page From Amazon’s Cloud Playbook

Walmart and Target have decided that the best way to compete with Amazon in shopping is to follow its playbook in the cloud.

Both companies are switching to cheap unbranded “white box” servers running open-source software for their data centers, instead of equipment made by firms like Dell or Hewlett Packard Enterprise, said a person with knowledge of their plans. It’s a switch Amazon Web Services made several years ago, to save money and get more flexibility in devising new applications. The retailers hope for the same benefits.

Based on publicly available server records, Target is using Google Cloud for both software testing and in the “production” network it uses to run its business. Target also appears to be using Google Cloud to let third-party developers connect their websites and applications with Target’s online product catalog, as well as Google Cloud storage. A Target spokesman said the retailer works with multiple cloud providers but declined to name them.

Dr. Anastassia Lauterbach commented on this article.
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