Sign up to receive 5 free days of our daily summary for tech news.

Media Entertainment

Walmart Plots Rival to Netflix, Amazon Prime Video

Walmart is considering launching a subscription streaming video service to compete with Netflix and Amazon Prime Video, people familiar with the situation told The Information. Such a move could be enormously costly for the retailer but would demonstrate its determination to compete on multiple fronts with Amazon in particular.

The Bentonville, Ark.-based retailer sees an opportunity to undercut Netflix and Amazon on price. Walmart is thinking of a service priced below $8 per month, according to one of the people. Netflix has been steadily raising the price of its service, which now costs between $8 and $14 a month, while Amazon charges $8.99 a month for its Prime Video service. Walmart is also considering an ad-supported free service.

No subscription? You're missing out.

Join the high-powered community of tech and business leaders who rely on The Information's original news and in-depth reporting.

In India, Walmart beat Amazon in a bidding war for local e-commerce firm Flipkart. Amazon has invested heavily to build its own business in India, however, so the two companies are now direct competitors there.

7 total comments
Felix Chuang, Duncan Cock Foster and 5 others commented on this article.
Read comments from top tech and industry leaders
Joe Lonsdale
Joe Lonsdale
Founding Partner, Eight
Chamath Palihapitiya
Chamath Palihapitiya
Founder & Managing Partner, SocialCapital
Tina Sharkey
Tina Sharkey
CEO, Brandless
Jonah Peretti
Jonah Peretti
CEO, Buzzfeed
Adam D'Angelo
Adam D'Angelo
CEO, Quora
Brit Morin
Brit Morin
Founder & CEO, Brit + CO
Dustin Moskovitz
Dustin Moskovitz
Co-Founder, Asana
Christina Miller
Christina Miller
President & General Manager, Turner
Max Levchin
Max Levchin
CEO, Affirm
Adam Mosseri
Adam Mosseri
Director of Product, Facebook
Alex Mather
Alex Mather
The Athletic
Martha Josephson
Martha Josephson
Partner, Egon Zehnder
James Murdoch
James Murdoch
Co-Chief Operating Officer, 21st Century Fox
Andrew Kortina
Andrew Kortina
Founder, Venmo
Ben Chestnut
Ben Chestnut
Co-Founder & CEO, Mailchimp
Ruchi Sanghvi
Ruchi Sanghvi
VP Operations, Dropbox
Login or Subscribe to follow the discussions happening here and real-time in our   Slack Community.

Recent Articles

Asia Entertainment

Netflix’s Next Challenge: Rural India

By Beejoli Shah

Asia Semiconductors

Pentagon Backs U.S. Chipmaker to Counter China

By Aaron Tilley

Asia Amazon E-commerce

Wish, an Internet Dollar Store, Struggles to Keep Customers

By Priya Anand

Media Entertainment

Fox May Bid to Buy Back Sports Channels

By Jessica Toonkel and Tom Dotan