Fast, the Troubled Fintech Startup, Is Shutting Down Read Now

Twitter CEO Jack Dorsey. Photo by AP.
The Takeaway
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When the Media Plays Us

Photo: Twitter CEO Jack Dorsey. Photo by AP.

Three weeks ago, any reader of tech news was probably under the impression that Disney, Salesforce, Google (and maybe Microsoft or Apple) were getting into a bidding war for Twitter.

But while there was indeed a sale process, there wasn’t anything close to a bidding contest. It seems only Salesforce is still looking, although CEO Marc Benioff has thrown lukewarm water on a deal.

In the meantime, employees and investors have been whipsawed. So what happened? And what can we learn about deal reporting in today’s click-obsessed world?

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