Sign up to receive 5 free days of our daily summary for tech news.

Read this article for free.

Already a subscriber? Log in here

Asia Media Facebook

Which Apps Retain Their Users—And Which Ones Don’t

Data via Quettra

The hardest thing about building a mobile company isn’t gaining users; it’s retaining them. And by this measure most social apps, including Snapchat, Vine and Twitter, are doing badly compared to Facebook and, surprisingly, Blackberry Messenger, particularly in Asia’s emerging markets.

The Information asked a startup called Quettra for user-retention information for 19 well-known social apps from the first quarter of this year. The company is in the business of building tools to help app developers boost retention and has a vested interested in showing how apps lose users.

Quettra’s code, in the form of a software-developer kit, is installed on more than 75 million Android phones around the world—roughly 6 percent of the total number of active Android phones—thanks to partnerships with certain app developers. That gives Quettra visibility into how many times and for how long a phone owner accessed various apps. Half the Android phones it analyzes are in Asia (except for China); the rest are spread relatively evenly across the rest of the world.

What Is The Information?

Notes bb3aa5069205d702dda37fc71dc6f1c59df2310c4379304e9f1199f052af4884

Exclusive Articles

Receive original reporting about the most important tech companies, from Apple to Uber, in your inbox or online.

Notebook b5103017ee163370a1667c9ce59ab0ef023875a17888105d26c185cadf31bb69

Daily news analysis

Every weeknight, we'll send you our reporters’ views on the day’s top tech news—distilled into one email.

Conference calls c9e664e8b96ee347d3e92b8309938f268422b9db98cfabca5c826fbb75054b23

Conference calls

Go deep into areas like crypto and VC diversity—or get real-time analysis of breaking news—via conference calls with our reporters and other experts.

Events 499acedd16cffc41445edd76bfd302b2836c2a27419890f17130a6b10e2aa3df

Special Events

For no extra fee, subscribers get access to dozens of events a year, from intimate dinners to larger gatherings with marquee speakers.

Access the best reporting on the tech industry read by tens of thousands of global executives.

Become a contributor

Share your views and find other subscribers by completing your profile. You’ll be listed in our contributor directory.

Org Charts

Access the only collection of tech company org charts. Our expanding database includes companies like Amazon, Snap, and Uber.

Slack community

Discuss topics and current events with our subscriber-only Slack group and share news about your company with other subscribers.

Share with your team

Subscribers can unlock any article and share it with friends and co-workers through a special share link.

Stay up to date on Silicon Valley

Sign up for Jessica Lessin’s (The Information’s CEO & Founder) free Saturday newsletter and also receive a complimentary week of our daily afternoon tech commentary email.

Already a subscriber? Log in here

Recent Articles

Media

How Media Startups Stack Up on Revenue Per Employee

By Tom Dotan and Mike Sullivan

Facebook

Instagram Is the Real Virtual Reality, Not Oculus

By Sam Lessin

Media

BuzzFeed News Plans Interview Program for Facebook Watch

By Beejoli Shah

Facebook

For Developers, Facebook’s Messenger Shows Signs of Life

By Sarah Kuranda