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Media Facebook

Why I Like, but Won’t Use, Instagram Stories For Now

Facebook did a nice job rolling out Instagram stories earlier this month. The timing was excellent for sparking engagement (right ahead of the Olympics). The rhetoric was great (not trying to claim Facebook invented the product). The product execution was solid.

The launch got me to re-download the app and post my first photo in months. But after consuming lots of stories over the past few weeks, I am finished with the feature for now. It is like social network whack-a-mole. Instagram solved a content creation problem, only to create a content consumption one.

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Even at an average of one second per piece of media, consuming stories on Instagram is going to run me 10 minutes a day.