Cloud, Hardware Among Divisions That Outpaced Google’s Soaring HeadcountRead Now

Chart by Sarah Habershon.

Why Investors Value a BeReal User Double That of Snap

Photo: Chart by Sarah Habershon.

The siren song of a fast-growing social media network still holds investors spellbound.

Take BeReal. The French social app, which once a day urges users to take and share a photo—wherever they are, regardless of what they’re doing—has become a breakout hit, particularly for people in their early 20s. Daily active users reached 7.9 million in July, up from 2 million in January and 10,000 in March 2021, according to a person familiar with the app.

That’s attracted investors at a time when many are passing on deals. This spring, BeReal raised a Series B funding at a pre-money valuation of $600 million in a round led by DST Global, the person said. That price valued BeReal at roughly $100 per daily active user at the time, even before it had generated so much as a penny of revenue. This valuation is less than for digital ad goliath Meta Platforms, where each person using at least one of its apps—Facebook, Instagram, WhatsApp or Messenger—every day is worth about $149, according to The Information’s analysis. But it’s more than two times as much as for Snap and Pinterest, likely reflecting BeReal investors’ anticipation of future growth.

Get access to exclusive coverage
Read deeply reported stories from the largest newsroom in tech.
Latest Articles
Data Point electric vehicles
Electric Vehicle Startups Face Cash Crunch
Chart by Mike Sullivan.
Startup makers of electric vehicles were one of the biggest beneficiaries of the SPAC party of 2020–21—and that fete is now well and truly in the hangover phase. At least a dozen EV startups have gone public since 2020, mostly by merging with a special purpose acquisition company, with grand ambitions to reinvent the way people and freight moved around. Now, at least...
Latest Briefs
Amazon CEO Andy Jassy Defends Overbuilding During Pandemic
Kraken Lays Off 30% of Staff
CrowdStrike Stock Falls 20% After Reporting a Drop in Recurring Revenue
Stay in the know
Receive a summary of the day's top tech news—distilled into one email.
Access on the go
View stories on our mobile app and tune into our weekly podcast.
Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.
Art by Clark Miller
The Big Read
‘I’m Licking My Chops. I Know It’s Going Down’: The Pissed-Off Crypto Traders Who Predicted—and Profited From—the FTX Implosion
Ishan Bhaidani had been patient for over a month, waiting for blood in the water. Now was his moment.
Data Point google
Where Google Has Grown
Alphabet has doubled the headcount in its Google Cloud unit since early 2019, according to data obtained by The Information, outstripping Alphabet’s overall hiring growth.
Art by Clark Miller.
Gift Hunting culture
The Information’s Top Tech-Adjacent Gifts for 2022
After the roller-coaster ride of the past month, everyone needs a little retail therapy. So, in honor of Black Friday and the upcoming holiday season, we’ve put together our annual gift guide, asking The Information’s staffers to share their favorite tech and tech-adjacent purchases of the last year.
Charlie Bell. Photo via Microsoft
Exclusive microsoft amazon
A Former Amazonian Hits Bumps in Push to Make Microsoft More Secure
When Microsoft last year recruited Charlie Bell, a top product engineering executive at Amazon Web Services, it was a major coup for the software giant.
From left to right: Mysten's founders, Sam Bankman-Fried, Aptos's founders.
startups crypto
Aptos, Mysten Valuations Look Sky-High With FTX Out of the Picture
Before it spiraled into bankruptcy, FTX spent hundreds of millions of dollars splashing out on investments in crypto startups.
Photo by Getty. Art by Mike Sullivan.
Opinion culture
Employees Aren’t the Only Ones Suffering From Burnout
We’re living in a split-screen world when it comes to burnout and the employee experience. On one side are all the investments CEOs and human resources executives have been making in recent years—and especially since the pandemic began—to support employee well-being and mental health.