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Why the Home Wars Aren’t the Phone Wars

For a generation, there has been a “Highlander”-style battle between the tech giants to be the phone in your pocket. The assumption has been that, since people will not carry more than one phone, the battle for presence in your pocket is a battle to the death.

The same assumption applied to the battle for the living room, at least when that was expected to center on a TV. The newest race at home, kicked off by the sleeper success of the Amazon Echo, suggests that things might not be quite so zero sum in the brewing home wars.

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It’s plausible that in a few years I will have three or four different voice-enabled systems in my house with overlapping but distinct functionalities.