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Why Twitter Should Start Charging

In the last few months, while the technorati have mostly focused their navel-gazing on the story wars between Facebook and Snapchat, the usual chatter about how Twitter can save itself has been relatively quiet.

That said, in late March, Twitter confirmed a small story that they are considering a subscription service for publishers who want tools around posting. It was largely scoffed at. But to me, it was the first good idea I have heard from the company in a long time.

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Twitter can no longer bank on getting usage, capital and ad revenue from those simply seeking a Facebook alternative.