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Robert Kyncl. Photo: YouTube

YouTube’s Chief Business Officer on TikTok, Shopping and Future Deals

Photo: Robert Kyncl. Photo: YouTube

As YouTube’s chief business officer, Robert Kyncl oversees global partnerships with media companies, artists and creators. Those internet personalities are starting to gravitate to a product YouTube rolled out nearly a year ago: a quick and easy way to produce short-form videos, like the ones popularized by TikTok

“That was a missing format for us,” Kyncl said in an interview with The Information. “We were missing the easy-to-use, low table-stakes format. That’s very critical to the next generation of creators who are coming up.” 

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