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Briefing

TikTok Cuts 2022 Ad Sales Outlook to $10 Billion From $12 Billion

By
Juro Osawa
· · Source: The Information

TikTok has lowered its internal advertising revenue forecast for this year to $10 billion from its previous target of $12 billion, according to a person with knowledge of the matter. TikTok CEO Shou Zi Chew recently shared the new forecast with the app’s managers in an internal meeting, according to the person. The slashed outlook, which was first reported by The Financial Times, shows how the...

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