TikTok is testing the idea of allowing its creators to charge subscriptions for their content, a spokesperson told The Information. Earlier Wednesday, rival Instagram announced it was offering paid subscriptions to a small group of influencers. Currently ByteDance-owned TikTok supports tips, which let fans send creators money through their profiles. Viewers can also react to videos by buying...
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The Briefing Media/Telecom
TikTok’s Ad Business Is Giving Us Déjà Vu
First, some news about us! I am thrilled to share that we’ve hired Karl Wells—who has been running the subscription business at Dow Jones and The Wall Street Journal—as our first chief commercial officer. Joe Pompeo broke the news for Vanity Fair. I’m really proud of how we’ve driven the conversation in tech journalism these past eight and a half years, and I feel really lucky to be...
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