The U.K.’s Competition and Markets Authority has opened a new investigation into Google’s ad business, this time delving into its ad technology system and whether the company’s practices hurt competition. It is the latest antitrust probe the ad giant faces around the world and centers on the infrastructure that makes its core revenue generating business hum. The competition watchdog said its...
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How to Grease a Chatbot: E-Commerce Companies Seek a Backdoor Into AI Responses
When Andy Wilson’s company received its first successful client referral through ChatGPT, he was shaken to his core. The founder and CEO of Logikcull, a San Francisco–based legal technology company, Wilson “had the exact same reaction to ChatGPT as I had to the internet browser in the early ’90s,” he said. “But this time I knew it would be even bigger than...
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How Microsoft Swallowed Its Pride to Make a Massive Bet on OpenAI
Satya Nadella didn’t want to hear it. Last December, Peter Lee, who oversees Microsoft’s sprawling research efforts, was briefing Nadella, Microsoft’s CEO, and his deputies about a series of tests Microsoft had conducted of GPT-4, the then-unreleased new artificial intelligence large-language model built by OpenAI.