BuzzFeed CEO: News Outlets Need to ‘Bridge’ Subscription, Ad Models

Subscription-based and advertising-based news organizations need to coexist “in peace and harmony” so they can both push back against sensationalized or false stories on social platforms, BuzzFeed CEO Jonah Peretti said Friday at The Information’s Subscriber Summit.

Both types of media companies face challenges from the ways platforms like Facebook reward different kinds of content, said Mr. Peretti. He expanded on comments he made earlier this week that large news organizations that lean heavily on subscription revenue could hamper the spread of quality news and threaten democracy.

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“We want to build a great business that’s diversified and more predictable,” he said. There are “a lot of things you can build when you have a brand reaching 400 million to 500 million people every month.”

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