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Asana

Why it is one to watch: As companies have shifted toward work-from-home in light of the pandemic, it’ll be interesting to see if investors begin to double down on remote work software.

Expected timing: On or around September 30th

Type: Direct Listing

S-1: Found here.

Briefings
Filter Asana Content All Articles Briefs
Briefing Cloud Enterprise

Asana Files to Go Public Through Direct Listing

Aug. 24, 2020 · 4:00 PM PDT

Asana is making progress in converting free users to paid ones, but like many software companies, its salespeople are grounded due to Covid-19.
Briefing Enterprise

Asana Plans Direct Listing Later This Year

June 5, 2020 · 2:58 PM PDT

The maker of collaboration software raised $200 million in convertible debt, with most of the money reportedly coming from its co-founder Dustin Moskovitz.
Briefing Markets Startups

Task Management Software Company Asana Preps Direct Listing

Feb. 3, 2020 · 3:59 PM PST

Asana would be following Slack and Spotify if it opts for a direct listing, which lets companies limit banker fees and protects existing stakeholders from dilution.
Briefing Markets Enterprise

Asana Latest Company to Consider Direct Listing

Dec. 6, 2019 · 11:27 AM PST

The project management software company is the latest to consider the method, which raises no new money and lets existing shareholders sell immediately.