Lecturer in Business Strategy, Coventry University
Nigel is a Lecturer in Business Strategy at Coventry University and the Open University having spent a number of years as a senior marketing manager and strategy consultant. He has a BA Honours degree, Diploma in Marketing, MBA and a PhD. Nigel`s research interests include technology ecosystems, Big Data and digital disruption. Nigel has had a book published entitled `The Internet as a Technology-Based Ecosystem: A new Approach to the Analysis of Business, Markets and Industries`. A second book, analysing the changing role of strategy in data-rich technology companies and the information economy is also due to be launched in October 2019. Nigel also writes articles on technology trends for the strategy consultancy Oxford Analytica.