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Luca Penati

Luca Penati

President, West, Weber Shandwick

Luca has spent more than 30 years assisting companies, from Fortune 1000 to startups, shape their image, tell their story, build their brand and protect their reputation through storytelling across different channels: earned, owned and paid. He brings a global perspective in everything he does, having lived, worked and visited many countries, from mature markets like the U.S., U.K., and Australia to emerging ones such as China, Egypt, Mexico, and Vietnam. Luca lives in San Francisco and regularly speaks at conferences and business schools around the world.


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