Sign up to receive 5 free days of our daily summary for tech news.

Subscribe today for just $10/month for your first 3 months to access daily conference calls during the week of the Uber IPO. 

Mallikarjunadas Coimbatore

Mallikarjunadas Coimbatore

EVP, Star India

Mallikarjunadas' experience in Media spans across Agency, Client, Analytics and Content domains. He has been at the helm of a complex business turnaround, co-steered a post-merger integration and shaped market narratives for organizations. Mallikarjunadas brings to the table a systemic view of the media business - its fears and hopes; opportunities and challenges. He believes that this is a golden epoch for media planning. Better measurement technology and the data revolution can enable a deep understanding of how advertising works. To harness this power and drive business growth, He aims to have his toolkit forged at the intersection of domain knowledge and business analytics

Contributor commentary is available to subscribers only.