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Mallikarjunadas Coimbatore

Mallikarjunadas Coimbatore

EVP, Star India

Mallikarjunadas' experience in Media spans across Agency, Client, Analytics and Content domains. He has been at the helm of a complex business turnaround, co-steered a post-merger integration and shaped market narratives for organizations. Mallikarjunadas brings to the table a systemic view of the media business - its fears and hopes; opportunities and challenges. He believes that this is a golden epoch for media planning. Better measurement technology and the data revolution can enable a deep understanding of how advertising works. To harness this power and drive business growth, He aims to have his toolkit forged at the intersection of domain knowledge and business analytics


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