‘We Just Have to Keep Winning’: A Sonos Executive With a Colorful History Goes to War Against GoogleRead Now
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Although the pandemic has seen the digital transformation of many small and medium-sized businesses (SMBs), it is not the case for all. SMBs who haven’t achieved digital maturity still comprise one-third of the US economy. Studies show these digital stragglers are at a competitive disadvantage, not only operationally, but in the areas of customer retention and trust, as well as brand advocacy.
And while platforms have played a critical role in helping their SMB partners achieve digital maturity, these entrepreneurs express the need for greater platform support, and more affordability and customization options. Join us as we explore how platforms and SMBs can work together to accelerate SMBs’ digital growth. Platform executives will discuss how they are working to better support their SMBs and SMB merchants will provide perspective on the platform tools that are helping them thrive, and what is still needed.
About the speakers:
Managing Director, Applied Intelligence,
VP, Global Sales & SMB Activation,
Director of Business Value Services,