How Morgan Stanley CEO Buttered Up Elon Musk While Larry Ellison Brushed Him Off
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Creator Economy
How Amazon Influencers Can Cash Out This Prime Day
By
Mahira Dayal
· Sept. 29, 2022 3:32 PM PDT
Amazon’s announcement that it will hold another shopping sales event known as Prime Day, in mid-October, could give a window into how creators will fare during the upcoming holiday shopping season.Amazon’s five-year-old influencer program rewards creators on Amazon and social media apps when they review Amazon-sold clothes, accessories and...
Amazon’s announcement that it will hold another shopping sales event known as Prime Day, in...
Creator Economy
media/telecom
Inside Morning Brew’s Plans to ‘Ride the Creator Wave’
By
Kaya Yurieff
· Sept. 28, 2022 2:30 PM PDT
Morning Brew, the newsletter publisher focused on young business professionals, is launching a course called “Strategy for Creators” next month aimed at aspiring creators, founders and industry experts who want to build a personal brand online. Co-founder Alex Lieberman, who has 226,000 Twitter followers, will teach the one-week course in...
Morning Brew, the newsletter publisher focused on young business professionals, is launching a...
Creator Economy
How Social Media Can Be More Accessible for Blind Creators
By
Kaya Yurieff
· Sept. 27, 2022 2:01 PM PDT
Last week, Twitter rolled out reminders to encourage users to add alternative text, or a written description, to images or GIFs they post. This is important for social media users who are blind or visually impaired and may rely on screen readers or text-to-voice software to navigate social media. Other platforms such as Instagram also offer what...
Last week, Twitter rolled out reminders to encourage users to add alternative text, or a written...
YouTube’s Tech Reviewers Grow Up
By
Mahira Dayal
· Sept. 26, 2022 3:01 PM PDT
Creator Economy
startups
YouTube’s Tech Reviewers Grow Up
By
Mahira Dayal
· Sept. 26, 2022 3:01 PM PDT
YouTube creator Dom Esposito has been around long enough to see the best and worst of YouTube tech reviews. He started posting to the Google-owned video unit in 2011, reviewing gadgets and making how-to videos. He now has 443,000 subscribers on YouTube, where he posts reviews of products ranging from phones, laptops and virtual reality headsets...
YouTube creator Dom Esposito has been around long enough to see the best and worst of YouTube...
Creator Economy
google
startups
Outdoors Creators Are Underserved and Ripe for Sponsorships
By
Kaya Yurieff
· Sept. 22, 2022 2:37 PM PDT ·
2 comments
Abe Santos isn’t your typical talent guru. He spent more than a decade as a detective and investigator working with the Los Angeles Police Department, Department of Homeland Security and FBI. In 2018, he joined Google’s investigations and threat division, where his job included investigations into data leaks and monitoring external threats to...
Abe Santos isn’t your typical talent guru. He spent more than a decade as a detective and...
Creator Economy
amazon
Twitch’s Gambling Problem; Kyncl’s Next Move
By
Kaya Yurieff
· Sept. 21, 2022 2:42 PM PDT
While Twitch is best known as a home for gamers, livestreams of creators gambling and playing online slots games or poker have also proved popular. Last month, the slots category on Twitch soared to an estimated 50 million hours watched, a 66% jump year-over-year. “It has gone from a novelty to a mainstay," said Gil Hirsch, CEO of ...
While Twitch is best known as a home for gamers, livestreams of creators gambling and playing...
Creator Economy
google
YouTube Ups Ante in Short-Form Video Wars
By
Kaya Yurieff
· Sept. 20, 2022 3:01 PM PDT
The creator wars spurred by TikTok’s explosive growth are heating up again. In the latest twist, YouTube confirmed it will share ad revenue with creators who generate videos for YouTube Shorts. The pitch may attract creators who haven’t seen as many opportunities to cash in on TikTok.At its “Made on YouTube” virtual event on Tuesday, the...
The creator wars spurred by TikTok’s explosive growth are heating up again. In the latest twist,...
YouTube Increases Pressure on Instagram, TikTok to Share Ad Revenue
By
Mahira Dayal
· Sept. 19, 2022 4:14 PM PDT
Creator Economy
google
YouTube Increases Pressure on Instagram, TikTok to Share Ad Revenue
By
Mahira Dayal
· Sept. 19, 2022 4:14 PM PDT
Social media companies are gradually introducing more ways to share their ad revenue with creators to keep them on their apps. YouTube is preparing to give creators 45% of the ad revenue generated on YouTube Shorts, the video platform’s short-form video feature, The New York Times reported late last week. That’s a smaller cut than the 55% of...
Social media companies are gradually introducing more ways to share their ad revenue with...
Creator Economy
How to Thrive as Social Media Gets Less Social; Mosseri Sounds Alarm on Instagram’s Reach With Creators
By
Mahira Dayal
· Sept. 15, 2022 2:58 PM PDT
Social media isn’t as social as it used to be. Rather than using a Facebook feed to update friends every day or creating groups to host events, it’s becoming more common to use direct messaging for most personal interactions and instead place curated content on public profiles, such as an Instagram feed.That was one of the takeaways from The...
Social media isn’t as social as it used to be. Rather than using a Facebook feed to update...
Creator Economy
media/telecom
Condé Nast Titles, the ‘OG Influencers,’ Are Evolving to Reach a TikTok Generation
By
Mahira Dayal
· Sept. 14, 2022 3:31 PM PDT
Condé Nast, the venerable media company behind Vogue, Wired and Vanity Fair, thinks a lot about reaching its Gen Z audience. That means connecting with them on TikTok, Instagram and YouTube, where a future generation increasingly turns to influencers rather than traditional media brands. “These influencers are providing an authority and...
Condé Nast, the venerable media company behind Vogue, Wired and Vanity Fair, thinks a lot about...
Creator Economy
startups
Why Advertisers Should Treat Influencer Marketing Like Athlete Endorsements
By
Kaya Yurieff
· Sept. 13, 2022 1:57 PM PDT
In 2006, ad agency BuderEngel was about to turn down a client that wanted it to promote an MP3 player called Zvue because the client’s budget was too small for traditional advertising. Brendan Gahan, who was a recent college grad working for the agency, suggested they instead pay a popular YouTube channel called Smosh to promote the...
In 2006, ad agency BuderEngel was about to turn down a client that wanted it to promote an MP3...
Roblox’s New Ads Could Keep Creators Coding
By
Mahira Dayal
· Sept. 12, 2022 3:09 PM PDT
Creator Economy
Roblox’s New Ads Could Keep Creators Coding
By
Mahira Dayal
· Sept. 12, 2022 3:09 PM PDT
Roblox over the last few years has quietly become a significant source of creator earnings. More than 12 million of these game developers, many of them individuals, collectively generated $538.3 million in revenue last year. Still, like other online services that benefited from a huge boost of interest during the pandemic shutdowns, Roblox—and...
Roblox over the last few years has quietly become a significant source of creator earnings. More...
Creator Economy
startups
A “Cognitive Dissonance” in Founder Pitches; Snap’s Growth Plans
By
Mahira Dayal
· Sept. 8, 2022 2:50 PM PDT
Many startup founders are pitching ways for creators to use non-fungible tokens, says Ben Mathews, general partner at Night Ventures. But the creators he talks to don’t see much utility in these buzzy digital assets, he said. One-year old Night Ventures is the investing arm of Night Media, the management company of Jimmy Donaldson, or ...
Many startup founders are pitching ways for creators to use non-fungible tokens, says Ben Mathews...
Creator Economy
What Instagram’s Pullback on Shopping Means for Creators; Q&A With a Clubhouse Creator
By
Mahira Dayal
· Sept. 7, 2022 2:00 PM PDT
My colleague Sylvia was the first to report on Tuesday that Instagram is scaling back its shopping features, including the Shopping tab in the app. On its own, that may not be a huge loss for creators. When I scroll through my Shopping tab, Instagram recommends a few posts from creators I follow and a selection of Instagram shops followed by my...
My colleague Sylvia was the first to report on Tuesday that Instagram is scaling back its...
Creator Economy
google
YouTube Scrapped Planned Creator Payments Revamp After Shooting, According to New Book
By
Kaya Yurieff
· Sept. 6, 2022 2:00 PM PDT
For years, YouTube was working toward a revamp of its payment system for creators. Then, in 2018, the company killed it, according to the new book “Like, Comment, Subscribe: Inside YouTube’s Chaotic Rise to World Domination” by Bloomberg Technology reporter Mark Bergen. The company faced a major advertiser boycott in 2017 over YouTube’s...
For years, YouTube was working toward a revamp of its payment system for creators. Then, in 2018,...
OnlyFans’ Sustained Pandemic Boom; Twitter Finally Tests Edit Button
By
Kaya Yurieff
· Sept. 1, 2022 2:00 PM PDT
Creator Economy
startups
OnlyFans’ Sustained Pandemic Boom; Twitter Finally Tests Edit Button
By
Kaya Yurieff
· Sept. 1, 2022 2:00 PM PDT
OnlyFans’ business boomed last year, with revenue surging 160% to $932 million year-over-year, according to financial results the adult content site released on Thursday for the year ending November 2021.The results show that 2020—when reported revenue rose 553%—wasn’t some fluke. OnlyFans' business has continued to grow, with pre-tax profits...
OnlyFans’ business boomed last year, with revenue surging 160% to $932 million year-over-year,...
Creator Economy
media/telecom
startups
Snap and Substack Moves Signal Shifts in the Creator Economy
By
Kaya Yurieff
· Aug. 31, 2022 2:07 PM PDT
As we detailed in a story yesterday, Substack is doling out fewer perks to writers, including cutting a healthcare subsidy offered to some top names and paring back how frequently it offers upfront cash advances to potential writers. It’s also “not being as aggressive” in offering other services designed to draw in and support writers, ranging...
As we detailed in a story yesterday, Substack is doling out fewer perks to writers, including...
Creator Economy
Questions for YouTube After Kyncl Era; Interview with ‘The Fierce Diva’
By
Mahira Dayal
· Aug. 30, 2022 3:41 PM PDT
After 12 years at YouTube, chief business officer Robert Kyncl is stepping down from his role in October, and will leave the company early in 2023. Mary Ellen Coe, who has focused on Google’s ad business for about a decade, will replace him. It’s hard to fully gauge YouTube’s track record as a business under Kyncl, a former Netflix...
After 12 years at YouTube, chief business officer Robert Kyncl is stepping down from his...
Creator Economy
startups
Snap Adds to BeReal Rivalry; Millennials Dominate Creators
By
Mahira Dayal
· Aug. 29, 2022 2:01 PM PDT
Snap on Monday became the latest app to join the BeReal craze by introducing a feature in Snapchat’s main camera app to take and send a photo using the user’s front- and back-facing cameras at the same time. That’s similar to a core feature of BeReal, the buzzy French social media app that pings users once a day to “BeReal” and take a photo of...
Snap on Monday became the latest app to join the BeReal craze by introducing a feature in...
Inside Spotter’s C-Suite; Twitter’s Staff Exodus
By
Mahira Dayal
· Aug. 25, 2022 3:14 PM PDT
Creator Economy
Inside Spotter’s C-Suite; Twitter’s Staff Exodus
By
Mahira Dayal
· Aug. 25, 2022 3:14 PM PDT
The Information’s org charts are a reader favorite. Today we’re giving Creator Economy readers a mini version, with this map of Spotter’s C-Suite. Why are we starting with Spotter? Primarily because the three-year-old startup, which offers creators upfront financing in exchange for licensing their backlog of YouTube videos, has been on a hiring...
The Information’s org charts are a reader favorite. Today we’re giving Creator Economy readers a...
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