The Big Read: The Master of Destruction Rides Again
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Creator Economy
startups
amazon
The Sudden Rise of Twitch Rival Kick
By
Kaya Yurieff
· May 25, 2023 2:12 PM PDT
A new livestreaming service called Kick has been attracting streamers with a revenue-split that lets creators keep 95% of their subscription revenue, a more generous deal than the 50% split they get from streaming site Twitch. A new report Thursday shows just how successful that perk has been. Hours watched on Kick climbed to 51.8...
A new livestreaming service called Kick has been attracting streamers with a revenue-split that...
Creator Economy
startups
Twitch Weighs Live Shopping and Even a Chatbot for Creators
By
Kaya Yurieff
· May 24, 2023 2:57 PM PDT
Given that Amazon owns Twitch, you’d think that the live streaming service would have made commerce a key part of its product. That hasn’t been the case, though it’s tested features like affiliate links and even live shopping games. But Mike Minton, Twitch’s chief monetization officer, said it still has hopes for commerce—and live shopping may...
Given that Amazon owns Twitch, you’d think that the live streaming service would have made...
Creator Economy
media/telecom
entertainment
The Exclusive College Club Training Student Influencers
By
Isabelle Sarraf
· May 23, 2023 2:58 PM PDT
At the University of Southern California, college kids aren’t just making TikTok videos for fun in their dorms: they’re teaching each other how to go viral. Reach, a social media and content creator club that started at USC, has cultivated a community of over 500 college students nationally who want to be influencers, digital marketers or work...
At the University of Southern California, college kids aren’t just making TikTok videos for fun...
Pocket.watch’s Streaming Expansion
By
Isabelle Sarraf
· May 22, 2023 2:09 PM PDT
Creator Economy
entertainment
startups
Pocket.watch’s Streaming Expansion
By
Isabelle Sarraf
· May 22, 2023 2:09 PM PDT
Pocket.watch, a TI 50 startup and entertainment company that helps young YouTube stars such as 11-year-old Ryan Kaji develop original shows, games and toys, is bringing its ad-free streaming service to Comcast’s Xfinity X1 and Stream platforms this summer. The move will bring kid creator content to Comcast’s 16 million customers.Ryan and...
Pocket.watch, a TI 50 startup and entertainment company that helps young YouTube stars such...
Creator Economy
google
YouTube’s Ad Pitch Helped by Hollywood Upheaval
By
Kaya Yurieff
· May 18, 2023 3:34 PM PDT
YouTube played up its longstanding relationships with creators at its Brandcast event for advertisers on Wednesday night, showing the increasing importance of creator-generated content during a tumultuous time for Hollywood. Such annual presentations, known as upfronts because advertisers book ad spending commitments in advance for the...
YouTube played up its longstanding relationships with creators at its Brandcast event for...
Creator Economy
facebook
Facebook Doubles Down on Reels; Montana Bans TikTok
By
Isabelle Sarraf
· May 17, 2023 3:20 PM PDT
Facebook has been doubling down on its creator efforts this week, emphasizing Reels above all else.The flagship Meta Platforms app held the first in a series of livestreams it’s calling Reels School on Wednesday. Facebook invited creators who have found success posting short-form videos to the site to educate other Reel makers on strategy and...
Facebook has been doubling down on its creator efforts this week, emphasizing Reels above all...
Creator Economy
culture
media/telecom
The Substacker Whose Dracula Serial Spawned a Newsletter Craze
By
Isabelle Sarraf
· May 16, 2023 2:47 PM PDT
Everyone has a hefty classic sitting on their bookshelf collecting dust that they swear they’ll eventually get to but never do. Matt Kirkland has made a side project of helping some of those intimidated readers: Over 262,000 have signed up to read Bram Stoker’s “Dracula" serialized in his free Substack newsletter, Dracula Daily.Kirkland, 42,...
Everyone has a hefty classic sitting on their bookshelf collecting dust that they swear they’ll...
Video Dubbing, Generative AI and the Tech Features Creators Need
By
Kaya Yurieff
· May 15, 2023 2:00 PM PDT
Creator Economy
ai
Video Dubbing, Generative AI and the Tech Features Creators Need
By
Kaya Yurieff
· May 15, 2023 2:00 PM PDT
In March, we started asking our readers what was on their mind when it came to the creator economy. We got so many good questions that we decided to publish another set this month. (Read our previous Mailbag). Disagree with my answers? We’ll discuss them in The Information’s Forum on Tuesday. You can submit more questions here! Let’s dive...
In March, we started asking our readers what was on their mind when it came to the creator...
Creator Economy
ai
facebook
Meta’s Generative AI ‘Sandbox’ Is Also a Creator Play
By
Isabelle Sarraf
· May 11, 2023 2:53 PM PDT
Meta Platforms is pouring more money into generative artificial intelligence and incorporating the technology into its products for advertisers and creators. The parent of Facebook and Instagram on Thursday unveiled an “AI Sandbox” of three new features that use generative AI it’s been testing with a small group of advertisers. One allows...
Meta Platforms is pouring more money into generative artificial intelligence and incorporating...
Creator Economy
entertainment
startups
What’s Left After the Great Social Audio Experiment
By
Isabelle Sarraf
· May 10, 2023 3:08 PM PDT ·
1 comment
Social audio’s heyday has definitively come and gone. After Clubhouse became an overnight sensation, other tech companies were quick to launch their own products that invited people to chat in live virtual rooms. But as the chart above shows, some such as Reddit and Spotify have recently shut down their Clubhouse rivals. And even Clubhouse,...
Social audio’s heyday has definitively come and gone. After Clubhouse became an overnight...
Creator Economy
economy
uber/lyft
The Gig Economy’s Lessons for Creator Unions
By
Kaya Yurieff
· May 9, 2023 3:06 PM PDT
Creator economy workers are making another attempt at organizing, as the story I published earlier today details. The effort, dubbed Creator Project 1.0, is in the early stages, but aims to advocate for the rights, welfare and creative freedom of creators, according to organizing documents viewed by The Information. That got me thinking...
Creator economy workers are making another attempt at organizing, as the story I published...
The Personal Finance Blogger With His Own Netflix Show
By
Kaya Yurieff
· May 8, 2023 2:00 PM PDT
Creator Economy
entertainment
culture
The Personal Finance Blogger With His Own Netflix Show
By
Kaya Yurieff
· May 8, 2023 2:00 PM PDT
Ramit Sethi started a website called “I Will Teach You To Be Rich” from his dorm room at Stanford University in 2004 to help teach his college friends about money. Now 40, he has a best-selling book of the same name, a podcast, 500,000 Instagram followers, and most recently, a new show on Netflix, which began streaming last month. In the...
Ramit Sethi started a website called “I Will Teach You To Be Rich” from his dorm room at Stanford...
Creator Economy
media/telecom
How Social Media Boosting Features Compare
By
Isabelle Sarraf
· May 4, 2023 4:57 PM PDT
Most social media platforms have a similar method for users to increase the visibility of their posts: pay to turn existing posts into revenue-generating advertisements. At least, that’s the case for Instagram, Facebook, LinkedIn, Pinterest and TikTok, where users can pay for their post to show up in user’s feeds as an ad. Facebook has...
Most social media platforms have a similar method for users to increase the visibility of their...
Creator Economy
startups
ai
Startup Aug X Labs Jumps Into Video Editing Fray
By
Isabelle Sarraf
· May 3, 2023 3:07 PM PDT
More videos created with the help of AI tools are circulating online. In one of the latest examples, a commercial for an imaginary pizza chain created by a video producer with the handle Pizza Later garnered more than half a million views across YouTube, Reddit and Twitter. The anonymous producer used a bevy of AI tools, including ...
More videos created with the help of AI tools are circulating online. In one of the latest...
Creator Economy
ai
policy
TikTok’s Head of U.S. Trust & Safety to Leave
By
Kaya Yurieff
· May 2, 2023 2:48 PM PDT
It hasn’t been an easy few years to be the head of TikTok’s U.S trust and safety team, as the popular app deals with everything from reports its algorithm promoted eating disorders and suicide content to misinformation. Now it’s in search of a new leader. Eric Han, who was responsible for overseeing efforts to police harmful content on...
It hasn’t been an easy few years to be the head of TikTok’s U.S trust and safety team, as the...
Where to Draw the Generative AI Line
By
Kaya Yurieff
· May 1, 2023 2:45 PM PDT ·
3 comments
Creator Economy
ai
Where to Draw the Generative AI Line
By
Kaya Yurieff
· May 1, 2023 2:45 PM PDT ·
3 comments
We are living in interesting times. Recent advances in generative artificial intelligence are forcing social networks like TikTok, Twitter and Instagram to grapple with videos and posts that use AI to make facsimiles of real artists and public figures. The output can be lighthearted—think Pope Francis in a Balenciaga puffer. But the technology...
We are living in interesting times. Recent advances in generative artificial intelligence are...
Creator Economy
markets
media/telecom
No Bottom for Snap Ad Business
By
Isabelle Sarraf
· April 27, 2023 3:43 PM PDT
So much for the burst of good tidings about the ad market from Meta Platforms’ first quarter results. Snap results, out Thursday, took up the baton that YouTube’s drooping ad sales left off. Snap told investors that the advertising slump that hammered first-quarter results would extend into the second quarter. Pinterest, meanwhile, forecast a...
So much for the burst of good tidings about the ad market from Meta Platforms’ first quarter...
Creator Economy
facebook
Instagram Reshuffles Internal Teams; Meta’s Ad Business Recovers
By
Kaya Yurieff
· April 26, 2023 3:36 PM PDT
Before we get into Meta Platforms’ first quarter earnings report, we have some new details about internal changes happening at Instagram as a result of Meta’s latest job cuts. Instagram chief Adam Mosseri, in a note to Instagram employees last week, said the app needs a “flatter structure that gives everyone the opportunity to meaningfully...
Before we get into Meta Platforms’ first quarter earnings report, we have some new details about...
Creator Economy
google
entertainment
Downbeat YouTube, Upbeat Spotify
By
Isabelle Sarraf
· April 25, 2023 3:49 PM PDT ·
1 comment
Anyone looking for relief from the pall hanging over the advertising business didn’t find it in YouTube results Tuesday. The Alphabet-owned video sharing site, something of a bellwether for the creator economy, said YouTube’s ad revenue fell 2.6% to $6.7 billion during the first quarter compared with the same period a year ago. That was the...
Anyone looking for relief from the pall hanging over the advertising business didn’t find it in ...
Why Hank Green Won’t Lobby for TikTok
By
Kaya Yurieff
· April 24, 2023 2:28 PM PDT ·
1 comment
Creator Economy
culture
policy
Why Hank Green Won’t Lobby for TikTok
By
Kaya Yurieff
· April 24, 2023 2:28 PM PDT ·
1 comment
I’m still buzzing with excitement from our Creator Economy Summit last week in Los Angeles.One of my favorite conversations of the day was with Hank Green, a longtime YouTube creator who also has 7.5 million followers on TikTok. We covered a lot of ground, from Montana’s threatened TikTok ban to Twitter checkmarks to an argument with his...
I’m still buzzing with excitement from our Creator Economy Summit last week in Los Angeles.One of...
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