Jasper, an Early Generative AI Winner, Cuts Internal Valuation as Growth Slows
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Creator Economy
venture capital
startups
A Chart of Andreessen Horowitz’s Creator Deals; Glitchy Start to Instagram Conference; Dispo’s New Investors
By
Kaya Yurieff
· June 8, 2021 3:00 PM PDT
Our latest chart shows just how busy Andreessen Horowitz has been in backing creator economy deals—and how often these startups involve cryptocurrencies and related assets. Three of the 11 creator economy-related startups the venture firm has led funding for this year focus on non-fungible tokens (NFT), digital collectibles that creators can...
Our latest chart shows just how busy Andreessen Horowitz has been in backing creator economy...
Creator Economy
startups
facebook
Zuckerberg Jabs Apple Over Creator Fees; Floyd Mayweather Joins OnlyFans
By
Kaya Yurieff
· June 7, 2021 3:42 PM PDT
Facebook’s decision to keep tools for creators free for at least the next 18 months could ratchet up pressure on other social networks to do the same. The bonus for Facebook: It’s a fresh opportunity to take a dig at Apple. In a post Monday, CEO Mark Zuckerberg announced Facebook would refrain from taking a cut of online...
Facebook’s decision to keep tools for creators free for at least the next 18 months could...
Creator Economy
startups
TikTok’s Hidden Political Ads; How a Viral Dance Won a Fortnite Deal
By
Kaya Yurieff
· June 3, 2021 3:06 PM PDT
When it comes to making sure its influencers fess up when they’re getting paid to post, TikTok has trailed peers like Instagram, which has a system that automatically prompts creators for such disclosures.New research from Mozilla that exposed how influencers used undisclosed sponsorships to get around TikTok’s ban on political advertising...
When it comes to making sure its influencers fess up when they’re getting paid to post, TikTok...
Apple’s Brewing Battle Over Creator Commissions; Stir Hires from Instagram
By
Kaya Yurieff
· June 2, 2021 4:00 PM PDT
Creator Economy
facebook
Apple’s Brewing Battle Over Creator Commissions; Stir Hires from Instagram
By
Kaya Yurieff
· June 2, 2021 4:00 PM PDT
Apple’s high-profile trial with Epic Games stoked the complaint that Apple’s 30% cut of every in-app purchase hurts social media creators. These gripes are lasting beyond the trial’s end last month, suggesting that even if the judge rules favorably for Apple, creators may be increasingly willing to fight a PR battle to pressure the company to...
Apple’s high-profile trial with Epic Games stoked the complaint that Apple’s 30% cut of every...
Creator Economy
startups
How Vine Missed its Shot With Creators; Clubhouse on the Move
By
Kaya Yurieff
· June 1, 2021 3:26 PM PDT
Karyn Spencer has straddled tech and Hollywood for years: she started as Ashton Kutcher’s personal assistant and eventually worked her way up to vice president of production for his media company. Then she moved into tech, becoming Vine’s head of creators in 2015, when online celebrities still largely operated on the fringe. After stints with...
Karyn Spencer has straddled tech and Hollywood for years: she started as Ashton Kutcher’s...
Creator Economy
startups
amazon
Live Shopping Has Its Moment; The OnlyFans Star Who Launched a Startup
By
Kaya Yurieff
· May 27, 2021 3:10 PM PDT
Tech companies in the U.S. are testing whether a generation raised on YouTube will embrace a habit more associated with their cable-watching grandparents: live shopping. A crop of startups including Popshop Live and Supergreat are offering live-shopping shows hosted by social media creators or others with specific niches. On Popshop,...
Tech companies in the U.S. are testing whether a generation raised on YouTube will embrace a...
Creator Economy
venture capital
startups
The Instagram Metric Creators Really Like; Twitter Teases a Buy Button
By
Kaya Yurieff
· May 26, 2021 3:00 PM PDT
Instagram has made it official: it’s sticking with likes and letting users decide whether to see or show this measure of popularity rather than getting rid of it altogether. Today I’m going to dive into why that decision may not really matter. The short version? Instagram’s most avid users have already moved on. Other metrics—views,...
Instagram has made it official: it’s sticking with likes and letting users decide whether to see...
How Influencers Make Money; Poparazzi Pops to the Top
By
Kaya Yurieff
· May 25, 2021 4:14 PM PDT
Creator Economy
venture capital
startups
How Influencers Make Money; Poparazzi Pops to the Top
By
Kaya Yurieff
· May 25, 2021 4:14 PM PDT
Our new chart shows how reliant creators are on brand deals to earn a living—and the opportunity for other sources (think tips, courses) to catch up. Seventy-seven percent of creators depend on sponsorship deals with brands, which is three times as much as every other revenue source combined, found a May survey of 2,000 creators conducted...
Our new chart shows how reliant creators are on brand deals to earn a living—and the opportunity...
Creator Economy
startups
facebook
Instagram’s Mosseri Is ‘Exploring’ Subscriptions, Open to Creator Fund
By
Kaya Yurieff
· May 24, 2021 4:01 PM PDT
Instagram has long been a home for influencers, but it wasn’t until a year ago that it started offering ways for them to earn money directly on the app. Now, Instagram is “exploring” subscriptions and a marketplace for NFTs, said Instagram head Adam Mosseri in an interview. (You can read the full Q&A here.)“There’s different ways to...
Instagram has long been a home for influencers, but it wasn’t until a year ago that it started...
Creator Economy
startups
For Creators, Snap Both Gives and Takes Away; Andreessen Horowitz Backs Maven
By
Kaya Yurieff
· May 20, 2021 3:48 PM PDT ·
1 comment
Creators made up about a third of the main announcements Snap shared at its developer conference on Thursday, showing just how much courting these internet personalities has taken center stage. At last year’s event, CEO Evan Spiegel and other executives barely mentioned creators, instead focusing on tools like a mini version of apps within...
Creators made up about a third of the main announcements Snap shared at its developer conference...
Creator Economy
venture capital
startups
Investor Li Jin Says We’ll All Be Creators in 10 Years
By
Kaya Yurieff
· May 19, 2021 3:40 PM PDT ·
1 comment
Li Jin has become something of a soothsayer on the creator economy. After nearly four years at Andreessen Horowitz, where she penned a much-discussed essay about the proliferation of people turning their interests into livelihoods, she founded early-stage venture firm Atelier Ventures last year and writes a newsletter on what she terms the “...
Li Jin has become something of a soothsayer on the creator economy. After nearly four years at ...
TI Creator Economy: A Table of Tipping Take Rates; Cameo Gets a New Rival
By
Kaya Yurieff
· May 18, 2021 4:04 PM PDT
Creator Economy
facebook
google
TI Creator Economy: A Table of Tipping Take Rates; Cameo Gets a New Rival
By
Kaya Yurieff
· May 18, 2021 4:04 PM PDT
Online tipping has quietly exploded over the last two years as social networks try to appeal to creators, who are looking for new ways to make money directly from fans. Our latest chart shows how much these features can vary, particularly in the percentage, or take rate, a technology company gets. While a handful such as Clubhouse and ...
Online tipping has quietly exploded over the last two years as social networks try to appeal to...
Creator Economy
amazon
entertainment
Why Twitch’s Streaming Cost-Cuts Make Sense; Twitter Teases an ‘Undo’ Feature
By
Kaya Yurieff
· May 17, 2021 3:33 PM PDT
Twitch, the livestreaming platform popular with gamers, is making a big push to appeal to more viewers outside of the U.S. by slashing prices on subscriptions to its streamers’ channels. The move makes sense, given the wide gap between people who watch Twitch and those who want to pay for it regularly. But Twitch has to proceed gingerly:...
Twitch, the livestreaming platform popular with gamers, is making a big push to appeal to more...
Creator Economy
venture capital
startups
Why Even Discord Is Offering Creators Ways to Get Paid
By
Kaya Yurieff
· May 13, 2021 3:16 PM PDT
Discord isn’t just a social network for video gamers anymore. The service has mushroomed into a 150 million-user hangout spot for everyone from high-school debate teams to karaoke singers. Now it’s helping Internet stars who have also gravitated to Discord get paid when they stick around. The San Francisco-based startup is using a familiar...
Discord isn’t just a social network for video gamers anymore. The service has mushroomed into a...
Creator Economy
startups
facebook
TikTok’s Pandemic Popularity Got Advertisers’ Attention, New Data Shows
By
Kaya Yurieff
· May 12, 2021 3:04 PM PDT
A new survey of U.S. advertisers shows just how much the pandemic put TikTok on their radar. Some 68% of those polled in March say they expect to use influencers on TikTok to sell their products, up from 16% in February 2020. Marketing firm Linqia polled 163 companies and agencies for the survey, a relatively small pool but one that...
A new survey of U.S. advertisers shows just how much the pandemic put TikTok on their radar. Some...
How YouTube’s New Creator Fund Stacks Up
By
Kaya Yurieff
· May 11, 2021 3:39 PM PDT
Creator Economy
google
How YouTube’s New Creator Fund Stacks Up
By
Kaya Yurieff
· May 11, 2021 3:39 PM PDT
YouTube is launching a fund to pay performers to make YouTube Shorts, joining TikTok and Snapchat in trying to lure creators to their platforms with multi-million-dollar funds. YouTube is tapping a decent war chest—$100 million through 2022—but it’s far from the most generous. Snapchat in late November pledged to pay out $1 million a day to...
YouTube is launching a fund to pay performers to make YouTube Shorts, joining TikTok and Snapchat...
Creator Economy
venture capital
startups
Clubhouse's Android App Should Jumpstart Growth; Scaramucci on Creators
By
Kaya Yurieff
· May 10, 2021 3:18 PM PDT
It’s not a stretch to call Clubhouse’s launch of its Android app a “critical milestone.” That’s how Snap founder Evan Spiegel in April described a juncture reached by Snapchat when it numbered more Android users than those on Apple’s iOS and at the same time, hit its highest quarterly growth rate in more than three years. Facebook for years...
It’s not a stretch to call Clubhouse’s launch of its Android app a “critical milestone.” ...
Creator Economy
venture capital
startups
A New Map of the Creator Economy; Twitch Downloads Surge
By
Kaya Yurieff
· May 6, 2021 3:31 PM PDT
Startups founders are chasing creator dollars. A new report from early-stage venture firm Antler mapped more than 220 global companies servicing creators. The biggest category by far? Audience monetization, or startups that provide software and other technology to help creators make money outside advertising sponsorships. That focus isn’t...
Startups founders are chasing creator dollars. A new report from early-stage venture firm Antler...
Creator Economy
facebook
How Snap and Facebook Creator Marketplaces Could Stumble
By
Kaya Yurieff
· May 5, 2021 3:00 PM PDT
Snap and Facebook are joining TikTok in establishing marketplaces to connect creators with brands, elbowing into territory dominated by influencer marketing agencies. Snap on Wednesday revealed it was launching its own creator marketplace to connect advertisers with creators for sponsorship deals. These match-making services, which might ...
Snap and Facebook are joining TikTok in establishing marketplaces to connect creators with...
Epic Cites Its Creators; TikTok Rival Preps Relaunch; YouTube in the Living Room
By
Kaya Yurieff
· May 4, 2021 2:52 PM PDT
Creator Economy
apple
Epic Cites Its Creators; TikTok Rival Preps Relaunch; YouTube in the Living Room
By
Kaya Yurieff
· May 4, 2021 2:52 PM PDT
In one of the most high-profile antitrust trials in recent memory, Epic CEO Tim Sweeney is pointing to Apple’s power over Fortnite creators as additional evidence the iPhone maker is engaging in anti-competitive behavior in how it operates the App Store. According to courtroom pool reporters, Sweeney on Tuesday said the multi-player game...
In one of the most high-profile antitrust trials in recent memory, Epic CEO Tim Sweeney is...
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