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Google Sees AR, Not VR, as the Real Goal

Google Sees AR, Not VR, as the Real Goal
Google's Clay Bavor. Photo by Bloomberg.

At its developer conference in May, Google is expected to talk a lot about its plans for tailoring Android smartphones to virtual reality. But make no mistake: for Google, VR isn’t the ultimate prize—augmented reality is.

Google leaders including CEO Sundar Pichai and Clay Bavor, who heads a newly formed VR unit at Google, have privately said that augmented, or “mixed,” reality, in which digital information and images are overlaid or next to a person’s view of the real world, is going to be a much bigger market than VR in the long run, according to several people at the company and elsewhere. (Think “Terminator” vision.)


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