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Hulu Looking for Executive to Oversee Programming

Hulu is searching for a senior executive to oversee its programming, said two people familiar with the search, as the company prepares to expand with a new service of traditional cable channels in addition to its on-demand offering.

The company has reached out to a number of high-level television executives for a position called chief content officer. It is eyeing people with a track record of creating a slate of original programs, said a person familiar with the matter. That suggests the person in the job will have a broad purview, overseeing both program licensing for the new cable-like service and its older on-demand service.

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Hulu is planning to launch a cable-like package of TV channels later this year, making it competitive with both traditional cable and satellite services and with a newer crop of services from Dish, Sony and DirecTV that stream channels.

Nina Lassam and Justin Ng commented on this article.
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The chief content officer position draws comparisons to Netflix’s Ted Sarandos and Amazon’s Roy Price, both of whom lead their companies’ programming efforts.