Sign up to receive 5 free days of our daily summary for tech news.

Snap’s Focus on Stories Should Disappear

For all of Snap’s focus on being a broadcasting service for millennials who share content with larger groups, what’s become clear is the app’s main usage remains where it started: messaging. But that’s not where it is making money.

Instead it makes much of its ad revenue from users’ Stories, where people post picture and video updates to their followers. The problem is that this part of the app isn’t growing. Long term, Snap needs to figure out a way to make money through the narrow scope of person-to-person messaging. It may be time for Snap to stop investing in Stories.


No subscription? You're missing out.

Join the high-powered community of tech and business leaders who rely on The Information's original news and in-depth reporting.

This next stretch for the company could be its most difficult if it tries to build a large messenger business where none of its competitors have succeeded. For a company that has built a reputation as having the industry’s most creative product designers, the real test may be if they can succeed in creating a business where so many others have failed.


Login or Subscribe to follow the discussions happening here and real-time in our   Slack Community.
Read comments from top tech and industry leaders
Joe Lonsdale
Joe Lonsdale
Founding Partner, Eight
Chamath Palihapitiya
Chamath Palihapitiya
Founder & Managing Partner, SocialCapital
Tina Sharkey
Tina Sharkey
CEO, Brandless
Jonah Peretti
Jonah Peretti
CEO, Buzzfeed
Adam D'Angelo
Adam D'Angelo
CEO, Quora
Brit Morin
Brit Morin
Founder & CEO, Brit + CO
Dustin Moskovitz
Dustin Moskovitz
Co-Founder, Asana
Christina Miller
Christina Miller
President & General Manager, Turner
Max Levchin
Max Levchin
CEO, Affirm
Adam Mosseri
Adam Mosseri
Director of Product, Facebook
Alex Mather
Alex Mather
The Athletic
Martha Josephson
Martha Josephson
Partner, Egon Zehnder
James Murdoch
James Murdoch
Co-Chief Operating Officer, 21st Century Fox
Andrew Kortina
Andrew Kortina
Founder, Venmo
Ben Chestnut
Ben Chestnut
Co-Founder & CEO, Mailchimp
Ruchi Sanghvi
Ruchi Sanghvi
VP Operations, Dropbox
The new design appears to be delayed in rolling out wide, and people who have used it describe a jumbled interface that doesn’t make the app simpler.