Spam or High Value: The App Choice

Source: Apptentive

People respond to messages from shopping apps far more often than those from banks, news or food apps, new data shows.

That suggests banks, news media and food apps need to make their messages more useful. It also might mean they should be selective about what they send to avoid annoying potential customers with too many messages.

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One of the first features Facebook rolled out: a “block” button so users can avoid potential spam. The company is also testing “sponsored messages” as a potential way for companies to advertise on Messenger. The online retailer Spring was one of the first to launch a bot for Messenger and other retailers like H&M and Sephora have launched bots on Kik’s messaging platform.

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Joe Lonsdale
Joe Lonsdale
Founding Partner, Eight
Chamath Palihapitiya
Chamath Palihapitiya
Founder & Managing Partner, SocialCapital
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Tina Sharkey
CEO, Brandless
Jonah Peretti
Jonah Peretti
CEO, Buzzfeed
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Adam D'Angelo
CEO, Quora
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Brit Morin
Founder & CEO, Brit + CO
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Dustin Moskovitz
Co-Founder, Asana
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Christina Miller
President & General Manager, Turner
Max Levchin
Max Levchin
CEO, Affirm
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Adam Mosseri
Director of Product, Facebook
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Alex Mather
The Athletic
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Martha Josephson
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James Murdoch
James Murdoch
Co-Chief Operating Officer, 21st Century Fox
Andrew Kortina
Andrew Kortina
Founder, Venmo
Ben Chestnut
Ben Chestnut
Co-Founder & CEO, Mailchimp
Ruchi Sanghvi
Ruchi Sanghvi
VP Operations, Dropbox
“A conversation with a company allows you to navigate the trust barrier and you to say, ‘We’re more comfortable spending online with this company because there’s someone on the other end and they responded.’”