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New software that’s being incorporated into Web browsers is poised to shake up the world of Internet communications, making it cheap and easy to set up video conferences, send messages and access Web pages while bypassingphone networks and online services such as Skype.
For mobile app developers, there is one good way to avoid costly ad campaignsand still gain the attention of millions of customers: Persuade handset vendors and wireless carriers to preload the app on their phones.