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In late 2013, Google’s top two ad executives, Sridhar Ramaswamy and Susan Wojcicki, were at war. They complained about each other to colleagues and tussled over an important new ad technology initiative. Tensions culminated in a meeting when Mr. Ramaswamy suggested Ms. Wojcicki and her team were ...
Google long ago stopped being a one-trick pony dependent on selling search ads. But having two big advertising businesses—first search, now display—isn’t enough to stop the company’s growth from slowing.
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