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Mark Zuckerberg. Photo by Bloomberg. Art by Dustin Rogers.

Facebook Struggles to Stop Decline in ‘Original’ Sharing

By Amir Efrati · April 7, 2016 7:01 AM PDT · 9 comments

Less than a year ago, leaders at Facebook convened to address a serious problem: people using the social network were posting fewer things about their personal lives for their friends to see, according to confidential company data about several types of content sharing that happen on Facebook, which was viewed by The Information.Thus began an... Less than a year ago, leaders at Facebook convened to address a serious problem: people using the...

Photos by Bloomberg, AP. Source: The Information

The People With Power at Facebook

By Sarah Kuranda · Aug. 30, 2018 7:01 AM PDT · 2 comments

The exit doors at Facebook keep swinging. This week, the company’s head of product communications Rachel Whetstone announced she was leaving to take a role at Netflix. The week prior, Dan Rose, the company’s longtime head of business partnerships, said he will be gone by early next year, joining four other senior Facebook executives... The exit doors at Facebook keep swinging. This week, the company’s head of product...

Facebook Secret Research Warned of ‘Tipping Point’ Threat to Core App

By Alex Heath · July 23, 2019 10:14 AM PDT · 5 comments

Last October, after spending almost a year examining trends among Facebook users, a senior data scientist at the company named Tom Cunningham painted a bleak picture of one possible future for its flagship Facebook app.At the time, Facebook noticed that users of the app—known internally as the “blue app” because of the color of... Last October, after spending almost a year examining trends among Facebook users, a senior data...

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Catherine Coddington Credit: Meta Art: Mike Sullivan

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Facebook Gaming Tests Cross-App Streaming; TikTok to Stream a Musical

By Mahira Dayal · April 7, 2022 4:46 PM PDT

Since its launch four years ago, Facebook Gaming has been trying to establish itself as a competitor to Twitch and YouTube, the two dominant sites for video gamers who livestream their playing and commentary to fans. In April 2020, spurred by demand for online gaming brought on by the pandemic, the gaming division of Meta Platforms launched a... Since its launch four years ago, Facebook Gaming has been trying to establish itself as a...

Photo by Bloomberg

Facebook Advertisers Unexpectedly See Recovery After Apple Mess

By Sarah Krouse and Sylvia Varnham O'Regan · March 23, 2022 11:19 AM PDT · 3 comments

Beginning last May, Samuel Gherman, creator of a drawing app called Da Vinci Eye, cut his spending on Facebook ads targeting iPhone users by about 90% to less than $100 per day. The move cratered his revenue, but he had no choice: Apple implemented privacy changes that made it harder for Facebook advertisers to target ads to certain iPhone users... Beginning last May, Samuel Gherman, creator of a drawing app called Da Vinci Eye, cut his...

Facebook COO Sheryl Sandberg in 2019. Photo by Bloomberg

‘Fleeing Facebook’: Why a $115 Billion Ad Business Hit a Wall

By Sarah Krouse and Sylvia Varnham O'Regan · Feb. 4, 2022 11:53 AM PST

When Liz Curtis, CEO of event business Fulcrum Group, made a marketing push during the holiday season late last year, she purchased ads on Instagram and Google but stayed away from Facebook, which like Instagram is owned by Meta Platforms. Curtis said Facebook is a “louder and more chaotic place” than its sibling app Instagram, and... When Liz Curtis, CEO of event business Fulcrum Group, made a marketing push during the holiday...

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