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How Google Is Preparing for the End of Internet Advertising (as We Know It)

By Sarah Krouse · March 4, 2022 6:00 AM PST · 6 comments

In 2020, when Apple announced plans for sweeping privacy changes to its mobile phones, Meta Platforms—the parent of Facebook and one of the advertising powerhouses most likely to feel the pain of the changes—duked it out with Apple for days on Twitter and in full-page newspaper ads. Another internet ad giant, Google, barely made a... In 2020, when Apple announced plans for sweeping privacy changes to its mobile phones, Meta...

Google Cloud CEO Thomas Kurian at a company event in April. Photo by Bloomberg

Google Brass Set 2023 as Deadline to Beat Amazon, Microsoft in Cloud

By Nick Bastone, Kevin McLaughlin and Amir Efrati · Dec. 17, 2019 7:01 AM PST · 2 comments

The clock is ticking for Google Cloud.The Google unit, which sells computing services to big companies, is under pressure from top management to pass Amazon or Microsoft—currently first and second, respectively, in cloud market share—or risk losing funding. While the company has invested heavily in the business since last year,... The clock is ticking for Google Cloud.The Google unit, which sells computing services to big...

Why AWS Makes Money and Google Cloud Doesn’t

By Kevin McLaughlin and Amir Efrati · March 7, 2022 6:00 AM PST

Google’s cloud computing arm is the company’s biggest hope of creating a substantial moneymaker outside of advertising, but it has been struggling to make up meaningful ground against industry pioneer Amazon Web Services. That extends to profitability: Last year, despite generating $19 billion in revenue, the kind of scale that... Google’s cloud computing arm is the company’s biggest hope of creating a substantial...

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Photo by Bloomberg.

Google Announces Hiring Pause

By Erin Woo · July 20, 2022 9:48 AM PDT · 1 comment

Google said it will pause hiring for two weeks, after saying last week it would slow its pace of hiring for the rest of the year. In an email to employees viewed by The Information, Prabhakar Raghavan, a senior vice president at Google, said the hiring pause would not impact offers that had already been extended to applicants, but that Google... Google said it will pause hiring for two weeks, after saying last week it would slow its pace of...

Utah senator Mike Lee, who led the introduction of the bill into the Senate. Photo by Bloomberg

Google Breakup Bill Shows Real Threat Facing Tech

By Martin Peers · May 19, 2022 5:00 PM PDT

It’s never easy to differentiate, amid the hubbub of the day, a news item with far-reaching ramifications from something that will disappear into the ether. That’s particularly the case when we’re talking about bills introduced into Congress, which much of the time never seem to go anywhere. But the introduction today of legislation that would... It’s never easy to differentiate, amid the hubbub of the day, a news item with far-reaching...

A look at Google's new prototype AR glasses for translation. Credit: Alphabet.

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AR Translation Glasses and More From Google I/O

By Mathew Olson · May 11, 2022 12:45 PM PDT

You didn’t hear the word ‘metaverse’ once from Google executives at today’s I/O developer conference keynote. Instead, CEO Sundar Pichai and others talked up “ambient computing,” the concept of weaving digital devices into people’s lives so they can seamlessly connect with the internet while going about their day. In other words, Google’s in no... You didn’t hear the word ‘metaverse’ once from Google executives at today’s I/O developer...

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