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A promotional image for the Quest 2 VR headset. Photo: Meta Platforms.
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apple ar/vr

A Peek at Meta VR Testing; Tim Cook Says “Stay Tuned” for AR News

By Mathew Olson · June 23, 2022 11:00 AM PDT
Meta Platforms is working hard—and shelling out money—to make sure it leaves no stone unturned when it comes to making sure its VR products work for a wide range of people. In recent days, for instance, Meta has been looking for very specific demographic groups—young people of South Asian descent or African American females who wear lipstick—for... Meta Platforms is working hard—and shelling out money—to make sure it leaves no stone unturned...
Meta Platforms CEO Mark Zuckerberg talking about AR glasses at F8 in 2017. Photo: Bloomberg.
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entertainment ar/vr

Meta Shifts AR Glasses Plans; The Place of AR and VR at Tribeca

By Mathew Olson · June 9, 2022 11:02 AM PDT
This week has been a bit like watching a row of dominoes fall in slow motion. First in line was Apple’s developer event, which both sidestepped word of Apple’s long-anticipated but unconfirmed headset and left nearly no room for AR news. Then came Alex Kipman’s exit at Microsoft, casting doubt on the future of HoloLens. Now, thanks to a scoop... This week has been a bit like watching a row of dominoes fall in slow motion. First in line was...
The newly revampe main island environment in Fortnite. Credit: Epic Games
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apple ar/vr

A Curious Apple AR/VR Job Listing; Fortnite’s Engine Switch

By Mathew Olson · Dec. 8, 2021 11:00 AM PST
A new job listing for a role in Apple’s AR/VR division suggests that Apple wants to rethink or potentially streamline the way that apps are made for its future headworn devices. It could also suggest that Apple is exploring a move beyond the App Store model that has brought it both success and waves of criticism on mobile.The listing in... A new job listing for a role in Apple’s AR/VR division suggests that Apple wants to rethink or...
Hugo Swart, VP of VR and AR at Qualcomm. Photo: Qualcomm. Illustration: Mike Sullivan
A Q&A With Qualcomm’s VP of VR and AR; Roblox’s Age-Up
By Mathew Olson · Nov. 9, 2021 11:00 AM PST · 1 comment
Hugo Swart, VP of VR and AR at Qualcomm. Photo: Qualcomm. Illustration: Mike Sullivan
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ar/vr

A Q&A With Qualcomm’s VP of VR and AR; Roblox’s Age-Up

By Mathew Olson · Nov. 9, 2021 11:00 AM PST · 1 comment
This morning, Qualcomm announced Snapdragon Spaces, a new set of software tools for developers of AR experiences (and yes, if you’re having deja vu from Monday, Niantic debuted its own AR developer tools yesterday, and they can be used with Spaces). Best known for its mobile chips, the San Diego company has been investing heavily in AR and VR, a... This morning, Qualcomm announced Snapdragon Spaces, a new set of software tools for developers of...
"Skyland," a world built with Fortnite's metaverse-esque creative tools. Credit: Epic Games
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apple ar/vr

What the Epic v. Apple Ruling Means for AR, VR and the Metaverse

By Mathew Olson · Sept. 13, 2021 11:00 AM PDT · 2 comments
Despite winning a key count in its lawsuit against Apple, Epic’s appeal of the ruling on Sunday made clear that it didn’t view the decision as much of a victory. For Epic CEO Tim Sweeney, winning wasn’t just about extracting a concession from Apple on purchase fees or even about being allowed to launch a competing mobile app store. It was about... Despite winning a key count in its lawsuit against Apple, Epic’s appeal of the ruling on Sunday...
People wearing Oculus Go headsets in 2018. These devices have already been discontinued. Photo by Bloomberg.
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ar/vr

How Facebook’s Open Standards Shift Will Cost AR/VR Developers

By Mathew Olson · July 26, 2021 11:00 AM PDT
Facebook’s Oculus is going “all in” on support for OpenXR, a royalty-free open standard for AR and VR hardware, the company said Friday. You might think developers would welcome that move with open arms. Valve, Google, Microsoft, Unity, Epic Games have taken similar steps, so there’s clearly a broader move towards an open standard. Facebook... Facebook’s Oculus is going “all in” on support for OpenXR, a royalty-free open standard for AR...