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Creator Economy
startups

At Clubhouse, Many Notable Hires Have Departed

By Kaya Yurieff · March 2, 2023 3:58 PM PST
Roughly 20 leaders have departed Clubhouse over the past year or so, including many of the notable hires the social audio app recruited from major companies such as Meta Platforms, Google, TikTok, Spotify and Netflix. All these ex-staffers had vice president, head or lead in their titles or job descriptions (most were heads of something).The... Roughly 20 leaders have departed Clubhouse over the past year or so, including many of the...
TikTok CEO Shou Zi Chew via Getty
Creator Economy
policy google

Apple Could Trip Up TikTok If Politicians Do Not

By Kaya Yurieff · March 1, 2023 2:41 PM PST
Could Apple and Google trip up TikTok even if saber-rattling politicians do not? It’s an intriguing idea sparked by a story we published today, especially as it resurfaces a perennial gripe of many startup founders: the iron grip the two tech giants have on smartphone apps. According to new reporting from my colleague Juro on Wednesday, the... Could Apple and Google trip up TikTok even if saber-rattling politicians do not? It’s an...
Alex French started posting on TikTok in 2019. Photo: Sara Bouwman
Creator Economy
culture cloud

The Early TikTok Creator Who Doesn’t Need a Niche

By Kaya Yurieff · Feb. 28, 2023 2:00 PM PST
As the creator economy gets more crowded and competitive, it’s become common for people to hone in on a narrow niche as a way to stand out. We’ve profiled creators who review family-friendly cars or make elaborate cheese boards as their main content focus.Then there’s Alex French, 19, who has built her social media career without carving out a... As the creator economy gets more crowded and competitive, it’s become common for people to hone...
Art by Clark Miller.
Even Busts Can Be Good for Tech
By Margaret O'Mara · Feb. 28, 2023 9:00 AM PST · 2 comments
Art by Clark Miller.
Opinion
economy

Even Busts Can Be Good for Tech

By Margaret O'Mara · Feb. 28, 2023 9:00 AM PST · 2 comments
These days, big tech CEOs are sounding like grizzled sea captains battening down the hatches for a macroeconomic storm. “This next year or two, the economy is going to test the long-term resolve of a lot of companies,” Amazon’s Andy Jassy noted in late November. “Our operational focus over the next few years is going to... These days, big tech CEOs are sounding like grizzled sea captains battening down the hatches for...
Esther Crawford. Photo: Robert Cowherd
Creator Economy

Twitter Needs a Focused Creator Strategy More Than Ever

By Kaya Yurieff · Feb. 27, 2023 2:38 PM PST · 1 comment
Esther Crawford’s exit from Twitter throws the company’s ambitions to attract more creators into disarray. The former director of product management, who was laid off over the weekend, was heavily involved in money-making features for creators and other bets, including subscription service Twitter Blue. Even with Crawford championing those... Esther Crawford’s exit from Twitter throws the company’s ambitions to attract more creators into...
Singer and TikTok creator Adanna Duru. Photo: Dove Shore Photography
Creator Economy
startups ai

Creator Startups Prep Generative AI Features; Q&A With TikTok Singer Adanna Duru

By Kaya Yurieff · Feb. 22, 2023 3:26 PM PST
The excitement around generative AI is hitting creator economy startups, which are looking for ways to use the technology to make workloads lighter for creators, spurred by the immense success of OpenAI’s ChatGPT chatbot. Podcastle, a startup that provides audio recording and editing tools for podcasting, announced a new feature last month... The excitement around generative AI is hitting creator economy startups, which are looking for...