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Creator Economy
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TikTok’s Growth Hacking Includes Paywalled Video

By Kaya Yurieff · Feb. 13, 2023 2:00 PM PST
At the end of last year, it felt like creator funds were a thing of the past, as companies such as YouTube shifted to other initiatives, such as ad-revenue sharing, and shut down funds that made payouts for viral videos. But that’s not the case at TikTok. As I reported in a story on Monday, the short-form video app is working on a new version,... At the end of last year, it felt like creator funds were a thing of the past, as companies such...
Spillt co-founders Maddy and Ann Baum (left to right). Photo courtesy of subjects
Creator Economy
startups

An Ex-Instagram Engineer Launches a Social Cooking App

By Kaya Yurieff · Feb. 9, 2023 2:30 PM PST · 2 comments
Short cooking videos have exploded on TikTok and other social media networks, but the food bloggers who make them still largely depend on their personal websites to bring in income from ads. For people looking for online recipes created by these bloggers, it can be hard to keep track of them or save favorites in one place. Spillt, an app... Short cooking videos have exploded on TikTok and other social media networks, but the food...
YouTube CEO Susan Wojcicki. Photo by Bloomberg
Creator Economy
policy google

YouTube’s Ad Revenue Falls Again; More U.S. Pressure on TikTok

By Kaya Yurieff · Feb. 2, 2023 3:30 PM PST
A continued decline in YouTube ad revenue spells bad news for creators who earn money from the video-sharing site. On Thursday, Alphabet said YouTube’s ad revenue fell nearly 8% to $7.96 billion during the fourth quarter compared with the same period a year earlier. That’s the second straight quarter of decline. A continued decline in YouTube ad revenue spells bad news for creators who earn money from the...
Cameo co-founders Steven Galanis, Devon Townsend, Martin Blencowe, from left to right. Photo by Michael Kovac/Getty Images
Cameo and Rally Shutter NFT Products, #Paid Conducts Layoffs
By Kaya Yurieff · Feb. 1, 2023 4:30 PM PST
Cameo co-founders Steven Galanis, Devon Townsend, Martin Blencowe, from left to right. Photo by Michael Kovac/Getty Images
Creator Economy
startups crypto

Cameo and Rally Shutter NFT Products, #Paid Conducts Layoffs

By Kaya Yurieff · Feb. 1, 2023 4:30 PM PST
I’m kicking off today’s newsletter with some news: Creator services from Rally to Cameo are ditching crypto features that generated lots of buzz during the pandemic. And another creator economy startup, #Paid, is cutting workers, I’m first to report, adding to layoffs hitting the sector. Let’s start with Cameo, the startup that connects... I’m kicking off today’s newsletter with some news: Creator services from Rally to Cameo are...
Keren Baruch, LinkedIn’s director of product management. Photo: Courtesy of subject
Creator Economy
startups microsoft

LinkedIn’s Newsletter Subscribers Quadrupled as Meta, Twitter Axed Products

By Kaya Yurieff · Jan. 26, 2023 2:26 PM PST · 2 comments
LinkedIn is the only big social media company that’s sticking with newsletters. This month, Facebook parent Meta Platforms and Twitter both shuttered their respective newsletter products as these tech companies cut costs, including shutting down products for creators, after overspending during the tech boom. But for LinkedIn, newsletters are... LinkedIn is the only big social media company that’s sticking with newsletters. This month,...
via Bloomberg
Creator Economy
culture

What Creators Really Want From Twitter

By Kaya Yurieff · Jan. 19, 2023 2:16 PM PST
Since taking over Twitter, billionaire Elon Musk has made some efforts to court creators, from speaking with them over Zoom to telling staff about his aspirations to turn the social network into a home for video creators. Musk has even indicated he’s open to a potential acquisition of newsletter publisher Substack. But he faces an uphill... Since taking over Twitter, billionaire Elon Musk has made some efforts to court creators, from ...