Get access to exclusive coverage about Startups

 Get Started

Startups

The Information's in-depth reporting about Startups.
Follow this topic to get the latest updates from The Information reporters and subscribers.
the information reporters
Recent stories about Startups
From left: Brooke Hainey & Keith George, co-founders of Cortina; Bennett Carroccio, co-founder of Canal; Conner Sherline, founder of Disco.
Startups to Watch
startups e-commerce

Three Startups That Help Online Retailers Cut Out Facebook Ads

By Malique Morris · June 28, 2022 6:00 AM PDT · 3 comments
Direct-to-consumer brands that rely heavily on Facebook and Instagram ads have been reeling ever since Apple’s 2021 privacy changes made it harder and more expensive to land new customers. But a small group of e-commerce software startups is looking to help DTC sellers work together to showcase their goods in new ways—without... Direct-to-consumer brands that rely heavily on Facebook and Instagram ads have been reeling ever...
Carta CEO Henry Ward. Photo: Carta
Exclusive
startups venture capital

Carta Has Had Talks to Acquire Vauban, a European AngelList-like Startup

By Erin Woo, Mahira Dayal and Becky Peterson · June 24, 2022 1:35 PM PDT
Financial services startup Carta has been in talks to acquire Vauban, a London-based startup that provides software for raising venture capital funds and investing capital, according to two people familiar with the matter. Carta, which builds software for startups and investors to track their equity stakes, raised $500 million at a $7.4 billion... Financial services startup Carta has been in talks to acquire Vauban, a London-based startup that...
Kim Nortman, co-founder and CEO of Tellie. Credit: Kim Nortman
Creator Economy
startups crypto

Startup Tellie to Test Whether Creator NFTs Can Withstand a Crypto Winter

By Mahira Dayal · June 14, 2022 4:07 PM PDT
Cryptocurrencies and crypto companies are in a tailspin. On Tuesday, crypto exchange Coinbase laid off 18% of its staff, CEO Brian Armstrong suggested we’re headed for a “crypto winter,” and the price of bitcoin fell to more than 50% from its peak. The violent reversal from the crypto euphoria experienced just a few months ago poses a big test... Cryptocurrencies and crypto companies are in a tailspin. On Tuesday, crypto exchange Coinbase...
Chart: Mike Sullivan
A Chart of People on the Move at Creator Startups
By Mahira Dayal · June 13, 2022 3:11 PM PDT
Chart: Mike Sullivan
Creator Economy
startups

A Chart of People on the Move at Creator Startups

By Mahira Dayal · June 13, 2022 3:11 PM PDT
Every week, this newsletter tracks the movement of employees in the creator economy, who are often hopping between the big social networks, startups and agencies. People leave their jobs for a variety of reasons, from the chance to take a more senior position to the allure of joining a fast-growing startup. And of course, some don’t announce... Every week, this newsletter tracks the movement of employees in the creator economy, who are...
Link-in-bio startups. Art: Mike Sullivan
Creator Economy
startups

Creators Are Awash in Link-in-Bio Products

By Mahira Dayal · June 6, 2022 3:52 PM PDT
The link-in-bio space is getting crowded. We count 40 websites that offer these landing pages that display creators’ social media accounts, affiliate links to products they promote and their own podcasts, videos and music. These include standalone startups such as Linktree and features from larger companies like Shopify’s Linkpop. This ... The link-in-bio space is getting crowded. We count 40 websites that offer these landing pages...
Charts: Mike Sullivan
Creator Economy
startups venture capital

The Charts Showing Creator Economy Investments This Year

By Kaya Yurieff · May 31, 2022 2:00 PM PDT
Before we dive into today’s news, I wanted to draw your attention to some updates we made recently to The Information’s Creator Economy Database, which now counts more than 240 private companies, up from 50 when we launched it last summer. In our latest update to the database, we’ve added the charts above, which break down how much money... Before we dive into today’s news, I wanted to draw your attention to some updates we made...