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Twitter Broadens Live Video Push

Twitter plans to announce next week that it will allow media firms to post live streaming videos directly into the service, the latest step in its path to becoming a hub for live video, according to two people briefed on the plans.

The company will open up its live-streaming API, allowing media firms to plug directly into Twitter’s software, the people said. Right now, media firms that want to stream live on Twitter have to arrange deals with the company or else use its Periscope app. Twitter will also announce partnerships with firms that provide back-end services for live-video streaming.


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Facebook also paid media organizations like CNN and BuzzFeed to create live video for the platform. It’s unclear whether Twitter’s expansion into live video would also eventually include payments to partners.

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Twitter COO Anthony Noto told analysts on the company’s earnings call last month that Twitter had 600 hours of live video content in the fourth quarter.