Enthusiasm for Low-Cost TV Gaming Puts Ouya in Play

As the high-stakes race among technology companies for control of living-room entertainment continues to heat up, a new generation of low-cost hardware and software for viewing Web video and playing video games on TV sets has emerged as a major battleground.

As the scrum takes shape, Ouya, a high-profile startup that makes an inexpensive TV game console based on Google’s Android software and distributes nearly 1,000 Android games, is being shopped in the U.S. and abroad after receiving inbound interest from Chinese technology firms, according to people with knowledge of the startup’s decision.

No subscription? You’re missing out.
Join the high-powered community of tech and business leaders who rely on The Information’s original news and in-depth reporting.
Subscribe to read the remaining 1122 words of this article.
What’s included in a subscription?
Read The Information’s original, in-depth reporting and analysis
Receive as-they-happen articles via email
Talk with award-winning reporters in subscriber-only conference calls
Join the conversation on our subscriber-only Slack channel
Attend intimate, high-powered events with leaders in tech and business
Subscribe to The Information

“I think the biggest upside of [Ouya] has been the community and the visibility; I’ve had several doors open up because people saw my game on Ouya,” he says.


Login or Subscribe to follow the discussions happening here and real-time in our   Slack Community.
Read comments from top tech and industry leaders
Evan Spiegel
Evan Spiegel
CEO, Snapchat
Chamath Palihapitiya
Chamath Palihapitiya
Founder & Managing Partner, SocialCapital
Marc Andreessen
Marc Andreessen
Co-Founder, Andreessen Horowitz
Jonah Peretti
Jonah Peretti
CEO, Buzzfeed
Adam D'Angelo
Adam D'Angelo
CEO, Quora
Brit Morin
Brit Morin
Founder & CEO, Brit + CO
Dustin Moskovitz
Dustin Moskovitz
Co-Founder, Asana
Christina Miller
Christina Miller
President & General Manager, Turner
Max Levchin
Max Levchin
CEO, Affirm
Adam Mosseri
Adam Mosseri
Director of Product, Facebook
Alex Mather
Alex Mather
The Atheltic
Martha Josephson
Martha Josephson
Partner, Egon Zehnder
James Murdoch
James Murdoch
Co-Chief Operating Officer, 21st Century Fox
Andrew Kortina
Andrew Kortina
Founder, Venmo
Ben Chestnut
Ben Chestnut
Co-Founder & CEO, Mailchimp
Ruchi Sanghvi
Ruchi Sanghvi
VP Operations, Dropbox
The Xiaomi-Ouya deal is viewed by some as a first step by the hot Chinese company to position itself for battle with Google and others over the future of apps on TVs globally, just as it has in smartphones.