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Enthusiasm for Low-Cost TV Gaming Puts Ouya in Play

Enthusiasm for Low-Cost TV Gaming Puts Ouya in Play
Ouya CEO Julie Uhrman. Courtesy Photo.

As the high-stakes race among technology companies for control of living-room entertainment continues to heat up, a new generation of low-cost hardware and software for viewing Web video and playing video games on TV sets has emerged as a major battleground.

As the scrum takes shape, Ouya, a high-profile startup that makes an inexpensive TV game console based on Google’s Android software and distributes nearly 1,000 Android games, is being shopped in the U.S. and abroad after receiving inbound interest from Chinese technology firms, according to people with knowledge of the startup’s decision.


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