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‘Code Reds’ and AI Debates: Pinterest’s Two-Front BattleExclusive

‘Code Reds’ and AI Debates: Pinterest’s Two-Front Battle

For the past three years, Pinterest CEO Bill Ready appeared to have secured a second chance for the scrapbooking app to prove itself to Wall Street. All that evaporated on Thursday night, when weaker fourth-quarter ad revenue prompted a sell-off that drove shares down 17% to their lowest level since April 2020. Even before the earnings report came out, Ready was racing to revive the company’s slowing ad business while also ensuring users don’t ditch Pinterest boards for AI chatbots. Since...

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