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Real Estate Agents Turn TikTokers; Picsart Layoffs; Twitter’s Exodus
By Mahira Dayal · May 17, 2022 2:59 PM PDT
TikTok is changing the housing market. The #nycapartments hashtag on the ByteDance-owned app has more than 100 million views; #apartmenttour has 1.3 billion. With that kind of visibility, real estate firms and agents are increasingly setting up TikTok accounts, often as a way to reach Gen Z and millennial buyers, who together make up 39% of home buyers, according to a 2021 report from the...