Google Bid for ‘Cheeseburger’ Company Impossible Foods

Google is showing an appetite for the food business.

The company recently tried to buy Impossible Foods, maker of a plant-based cheeseburger, for between $200 million and $300 million, according to two people with knowledge of the deal.

A deal wasn’t reached—one person said Impossible Foods wanted a higher price—and whether Google will look for similar targets isn’t clear. But the talks show how far afield Google is scouting for new businesses. 

Impossible, whose high-powered list of angel investors includes Bill Gates and Google executive Tony Fadell, is one of several startups trying to develop more sustainable food that are less reliant on animal products.

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Google’s interest in the food industry seems to go way back. Co-founder Sergey Brin previously funded an effort to make hamburgers from stem cells. The genetically modified burger cost around $300,000 in development costs.

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Impossible Foods’ cheeseburger will be sold through grocery stores next year and, by many accounts, actually tastes like a burger.